INDIANAPOLIS (July 9, 2003) - In its new sponsorship with Newman/Haas Racing and high impact rookie talent Sebastien Bourdais, fast food chain McDonald's is one-for-one after the Frenchman ran a dominant race to win last Saturday's U.S. Bank ...
INDIANAPOLIS (July 9, 2003) - In its new sponsorship with Newman/Haas Racing and high impact rookie talent Sebastien Bourdais, fast food chain McDonald's is one-for-one after the Frenchman ran a dominant race to win last Saturday's U.S. Bank Presents The Grand Prix of Cleveland.
Bourdais brought new sponsor McDonald's a victory in their first race with Newman/Haas Racing, as well as a third win for pharmaceutical industry leader Lilly this season. In addition to last weekend's Champ Car race at Cleveland, McDonald's alliance with Newman-Haas Racing includes Round 15, the Centrix Financial Grand Prix of Denver, August 31 and Round 16, the Grand Prix Americas in Miami, September 28.
The victory marked the third on the Bridgestone Presents The Champ Car World Series Powered by Ford season for Bourdais who took the checkered flag 2.241-seconds in front of veteran series points leader Paul Tracy (#3 Player's/Indeck Ford-Cosworth/Lola/Bridgestone) of Player's/Forsythe Racing.
Bourdais, 21, the latest addition to the NHR fraternity of top caliber drivers, is proving he belongs in the most diverse open wheel racing challenge in motorsport, with backing from one of America's most recognizable companies.
"It feels very good, obviously, because the car turned red for this event with the arrival of McDonald's to complete the Lilly partnership," said Bourdais. "I'm very glad of that because it looked like the black car was a synonym of bad luck and now it's gone. I'm just very proud to score my first win in US. It was an awesome race."
The exposure gained by racing in the Champ Car World Series is starting to help the newer teams in the paddock earn sponsorship for their race cars. In addition to McDonald's relationship with Newman/Haas Racing, the #7 Fittipaldi-Dingman Racing machine driven by Tiago Monteiro signed a deal with Carrera sunglasses as an associate sponsor while the #27 PK Racing entry with Max Papis behind the wheel inked a deal with Japhiro Swiss Watches. Walker Racing signed an associate deal with Air China for the #15 car of Darren Manning while Geoff Boss in the #11 Dale Coyne entry has sponsorship from Lacoste and Cross Pens. Gevril watches has also done a deal with the #34 Mi-Jack/Conquest machine driven by Mario Haberfeld.