CHAMPCAR/CART: 1998 Sponsorship Agencies

SHELL OIL PRODUCTS COMPANY ANNOUNCES CONTRACT AWARDS FOR 1998 MOTORSPORTS PROGRAM HOUSTON, TX (January 28, 1998): Jim Malloy, Director of Motorsports for Shell Oil Products Company, announced today the 1998 agencies of record ...

SHELL OIL PRODUCTS COMPANY ANNOUNCES CONTRACT AWARDS FOR 1998 MOTORSPORTS PROGRAM

HOUSTON, TX (January 28, 1998): Jim Malloy, Director of Motorsports for Shell Oil Products Company, announced today the 1998 agencies of record representing specific aspects of their motorsports program.

Equity Promotions, a division of the Los Angeles-based firm of Equity Marketing, Inc., will handle all promotions, merchandising and marketing of Shell’s NASCAR, NHRA and CART sponsorship programs. Ronda Drummond, Equity’s Vice President of Motorsports will be heading the Shell account out of Equity'’s Charlotte, North Carolina, office.

JKD Motorsports Communications, a Charlotte-based public relations firm, has been selected to handle the NASCAR Busch Grand National primary sponsorship program with Joe Gibbs Racing and driver Tony Stewart. JKD President, Judy Kouba Dominick, will represent Shell’s primary sponsorship program.

In addition to their NASCAR program with Joe Gibbs Racing, Shell has a long- standing program with the CART teams of Bobby Rahal Racing and drivers Bobby Rahal and Bryan Herta. In NHRA, the Shell logo is carried on the Joe Gibbs Racing entries of Cory McClenathan in Top Fuel and Cruz Pedregon’s Funny Car.

Shell Oil Products Company is the leading gasoline retailer in the United States selling its products through approximately 9,000 stations in 39 states and Washington, D. C.

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About this article
Series IndyCar , NASCAR Cup , NHRA
Drivers Tony Stewart , Bobby Rahal , Bryan Herta , Cory McClenathan
Teams Joe Gibbs Racing