CONCORD, N.C. (February 15, 2002) -- Innovative Motorsports, Inc. (IMI) is proud to announce that mike's hard lemonade will be the primary sponsor on the ...
CONCORD, N.C. (February 15, 2002) -- Innovative Motorsports, Inc. (IMI) is proud to announce that mike's hard lemonade will be the primary sponsor on the #30 Chevrolet Monte Carlo driven by Christian Fittipaldi in the NASCAR Busch Series in 2002. Fittipaldi will compete in six of seven Busch Series events slated for IMI's #30 car, starting with the spring event at Bristol, Tenn.
"Mike's hard lemonade is thrilled to be a part of America's fastest growing spectator sport. We can't wait to see the mike's hard lemonade #30 Chevy on the track again," said Todd Martin, vice president of marketing for mike's hard lemonade.
Fittipaldi's first Busch Series start came last November at Homestead, Fla. Mike's hard lemonade served as the primary sponsor for that one-time effort.
"Last year's race in Miami had me longing to investigate the NASCAR world to a greater degree, and I am very excited to have mike's hard lemonade on board with us," said Fittipaldi.
Mike's hard lemonade will be an associate sponsor on IMI's other two Busch Series entries - the #47 Thomas Pacconi Classics Chevrolet driven by Shane Hmiel, and the #48 STACKER 2 (The World's Strongest Fat Burner) Chevrolet driven by Kenny Wallace. Both cars will compete full-time in 2002.
Mike's hard lemonade is the best selling alcoholic lemonade in the US. More information on mike's hard lemonade can be found at www.mikeshardlemonade.com.
Innovative Motorsports, founded in 1998 and headquartered near Lowe's Motor Speedway in Concord, N.C., is part of a triad of companies controlled by George deBidart and Chris Lencheski, including sports and entertainment agency The Source International (TSI), and National Grand Prix Holdings, LLC. The executives and services of heavily integrated IMI, TSI and NGPH offer unparalleled racing experience in sponsorship activation, sales incentive marketing, corporate hospitality and account management.
Innovative Motorsports has campaigned two cars (#30 and #48) in the NASCAR Busch Series for drivers Chad Little, Mike McLaughlin, Hermie Sadler, Andy Santerre and, currently, Wallace, Fittipaldi and Hmiel. IMI earned the Raybestos Rookie of the Year Award in 1998 with Santerre.