IMSA signs a multi-year agreement for coverage of five different series.
As Motorsport.com reported exclusively a week ago, the International Motor Sports Association (IMSA) is “putting the band back together” in 2015 as part of a multi-year agreement with Radio Show Limited, owners of radiolemans.com.
Announcers John Hindhaugh, Jeremy Shaw and Greg Creamer will team up as the voices of IMSA Radio, which will provide live audio coverage of all TUDOR United SportsCar Championship and Continental Tire SportsCar Challenge practice and qualifying sessions along with full-length coverage of all races. In addition, IMSA Radio will cover IMSA Porsche GT3 Cup Challenge USA by Yokohama, Cooper Tires Prototype Lites powered by Mazda and Lamborghini Super Trofeo qualifying and race sessions run as companion events on TUDOR Championship weekends.
The broadcast had been handled by Motor Racing Network, using many of the announcers borrowed from MRN's NASCAR coverage. MRN typically handles all the NASCAR races except those at Speedway Motorsports-owned tracks, which use the Performance Racing Network.
This weekend, though, Motor Racing Network will have live coverage of the Petit Le Mans Powered by Mazda starting at 11 a.m. (ET) on Saturday, with live streaming at MRN.com. The network will cover the first two hours and return to the airwaves at 6 p.m. for the conclusion of the 10-hour race from Road Atlanta.
'THE voices of sports car racing'
“To many fans all over the world, Greg Creamer, John Hindhaugh and Jeremy Shaw are THE voices of sports car racing,” said IMSA President and COO Scott Atherton. “Their unmistakable style and enthusiasm will increase excitement levels for fans of all of our series. We expect this will be welcome news for fans of the sport – and provide us with an unmatched opportunity to attract new fans from around the world.”
IMSA Radio will be broadcast through IMSA.com, radiolemans.com and other affiliates as well as the public address system at every TUDOR Championship event.
“Our listeners have told us that they wanted American endurance racing back on radiolemans.com, covered by our team, in the same way that we broadcast other major sports car events,” said Eve Hewitt, Managing Director Radio Show Limited.
IMSA Radio also will be the voice of all IMSA.com live streaming content, including TUDOR Championship qualifying and races (international feed) as well as Continental Tire Challenge, Porsche GT3 Cup Challenge USA by Yokohama and Lamborghini Super Trofeo races run in conjunction with the TUDOR Championship.
“IMSA’s digital platform has grown throughout the 2014 season and this new and exciting partnership will allow us to continue that growth,” said David Pettit, Vice President Marketing, IMSA. “Radiolemans.com is acknowledged as the global portal for endurance racing broadcasting. With over 1.5 million archive downloads already in 2014 it’s not just about their live coverage.”