Pikes Peak Hill Climb announces 2004 title sponsor

Colorado Springs, CO -- The Pikes Peak International Hill Climb is pleased to announce that Falken Tire is the name and title sponsor for the 2004 event. Falken Tire is an industry leader in the development and production of ultra -high...

Colorado Springs, CO -- The Pikes Peak International Hill Climb is pleased to announce that Falken Tire is the name and title sponsor for the 2004 event. Falken Tire is an industry leader in the development and production of ultra -high performance tires.

Richard Smallwood, Falken's Vice-President of Sales and Marketing said, "our previous experience with the Pikes Peak International Hill Climb have been very favorably received by our dealers and motorsports enthusiasts. That acceptance makes the decision easy to continue the title sponsorship of such a historical event."

The Falken tire products are on the ultra-high performance level, the same level required of drivers and vehicles participating in the Hill Climb, and that performance level makes for a good partnership. D. Edward Sauer, Chairman of the Board of Directors for the Pikes Peak International Hill Climb said, " with the recognition that Falken Tire has around the world in motorsports, this agreement will continue to grow our event on an international level. For that we are very fortunate."

About the Falken Tire Pikes Peak International Hill Climb

The Falken Tire Pikes Peak International Hillclimb is a long-standing tradition in Colorado Springs and the second oldest motorsports event in the United States. An annual event since 1916, the June 26th, 2004 running marks the 82nd running of the event.

The Falken Tire Pikes Peak International Hill Climb is run on a 12 mile course that begins at 9,200 feet and finishes at the 14,110 foot summit of Pikes Peak. The race features a variety of automotive and motorcycle classes with an average of 150 drivers and 500 volunteers involved.

-ppihc-

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Series Hillclimb