Will sponsor event for third straight year.
Honda will continue its commitment to the Broadmoor Pikes Peak International Hill Climb, returning as a sponsor of the annual "Race to the Clouds"; fielding vehicles in multiple classes in both automotive and powersports categories; and working with race organizers and the sanctioning body to continue course safety improvements.
For the third consecutive year, American Honda Motor Co., Inc., will serve as a corporate sponsor of the legendary event. In addition, Honda Powersports will continue as the official ATV/UTV of the race, showcasing its latest products in support of the event. The 93rd running of the Broadmoor Pikes Peak International Hill Climb will take place on Sunday, June 28, 2015.
With support from Honda's North American R&D and motorsports companies – Honda Performance Development and Honda R&D Americas – the company will again campaign a broad range of Honda and Acura vehicles, as well as Honda motorcycles and ATVs. The 2015 event will be the fifth consecutive year of Honda participation at Pikes Peak, and the North American contingent will be joined by Honda associates from Japan and Australia to create a global Honda Racing effort.
"The nature of the Broadmoor Pikes Peak International Hill Climb provides Honda with the unique opportunity to showcase products from our complete range of vehicles and powersports products," said Art St. Cyr, president of HPD. "Honda associates from around the world are already hard at work preparing for this year's race, and to demonstrate the Power of Dreams."
This year's race will mark the second year for Honda to work with PPIHC organizers and the sanctioning American Motorcyclist Association to improve safety for both competitors and spectators. The innovative Air Fence system, introduced to the Hill Climb in 2014, will be expanded for this year's race.