SunTrust Bank Sponsors Grand American Team to be Primary Sponsor of Wayne Taylor's Grand American Entry ATLANTA, Ga. (November 1, 2003) -- SunTrust Banks, Inc., (NYSE: STI) announced today that it will be the primary sponsor of Wayne Taylor's ...
SunTrust Bank Sponsors Grand American Team to be Primary Sponsor of Wayne Taylor's Grand American Entry
ATLANTA, Ga. (November 1, 2003) -- SunTrust Banks, Inc., (NYSE: STI) announced today that it will be the primary sponsor of Wayne Taylor's entry in the Grand American Road Racing Series for 2004.
Operating as "SunTrust Racing," the team will have a single car entry in the Rolex Sports Car Series for Daytona Prototypes, the premier category in Grand American Road Racing. The team will partner with Riley & Scott Racing to run a new Riley & Scott chassis in the Grand American Series.
"Our sponsorship of SunTrust Racing's entry in the Grand American series is an excellent means to introduce SunTrust's private client and corporate banking services to the individuals and corporations involved in the fast growing sport," said Craig Kelly, Executive Vice President of marketing for SunTrust. "This is an opportunity for SunTrust to be on the ground floor of an exciting racing league that we believe will grow rapidly."
One of the nation's leading sports car racing series, the Grand American Rolex Sports Car Series will run a 12-race schedule in 2004, opening with the legendary Rolex 24 At Daytona next February. Additional Grand American races will be held at Daytona and races will be held in other SunTrust markets in Florida, Virginia and Alabama. Grand American also runs races in California, New York, Ohio and Canada.
"With our team's vast experience in sports car racing, we see the Grand American Rolex Series as the series of the future," said Mr. Taylor. "Our decision to run in Grand American is only possible because of the commitment of SunTrust to be our partner. With Riley & Scott we have the hardware and experience to be a competitive team and the sponsorship commitment to be a successful marketing program. It's definitely a win-win situation for everyone."