Crown Royal Named Title Sponsor of September Rolex Series Race Watkins Glen, NY -- (August 12, 2005) Watkins Glen International announced today that Crown Royal will be the title sponsor of the Grand American Rolex Sports Car Series event ...
Crown Royal Named Title Sponsor of September Rolex Series Race
Watkins Glen, NY -- (August 12, 2005) Watkins Glen International announced today that Crown Royal will be the title sponsor of the Grand American Rolex Sports Car Series event scheduled for Saturday, September 24 during the Inaugural Watkins Glen Indy Grand Prix presented by Argent Mortgage weekend. This is a two-year agreement with an option to extend the agreement for an additional year and also names Crown Royal whisky as the official spirit of Watkins Glen International.
The Crown Royal 250 will take the green flag at 3:00 pm, marking the third appearance for the Grand American Rolex Sport Car Series at The Glen this season.
"It's an honor to have the opportunity to associate our brand with this prestigious race at the Glen," said Jerry Knight, Brand Director, Crown Royal. "Crown Royal is committed to the growth of our racing portfolio, and being the title sponsor of this Grand American event allows us to connect directly with the passionate race fans who follow this esteemed series."
Crown Royal continues to engage race fans across the country with its 2005 title sponsorship of the Crown Royal International Race of Champions (IROC) series and primary sponsorship of the No. 97 car at six NASCAR NEXTEL Cup races during the 2005 season, including the Allstate 400 at the Brickyard. In addition, Crown Royal Special Reserve sponsors the Doran Ford team competing in the 2005 Grand American Rolex Sports Car Series driven by Matteo Bobbi and Fabrizio Gollin. Crown Royal also sponsored the Multimatic Ford car driven by the team of Kurt Busch, Matt Kenseth, Greg Biffle and Scott Maxwell at the Rolex 24 hours at Daytona race on February 5-6.
"We're excited to add Crown Royal to our family of 'official' sponsors and as the title sponsor of the Crown Royal 250," stated Craig Rust, President of Watkins Glen International. "Having this premium motorsports savvy brand on-board during our inaugural IndyCar Series event shows the continued enthusiasm that surrounds this race weekend."
The Rolex Series Crown Royal 250 will joins the many great race during the Inaugural Watkins Glen Indy Grand Prix present by Argent Mortgage IndyCar Series weekend September 23-25. Corning 100 Menards Infiniti Pro Series race and the Zippo Historic Grand Prix are also on tap for the action packed race weekend at The Glen. All four races will be run on the 3.37 mile long course.
Tickets are still available for the Inaugural Watkins Glen Indy Grand Prix presented by Argent Mortgage. More information on the weekend's great racing action can be found on TheGlen.com or by calling 866-461-RACE.
About Crown Royal
Crown Royal, the number one selling Canadian Whisky, has a tradition as long and distinctive as its taste. Specially blended to commemorate a grand tour of Canada made by King George VI and Queen Elizabeth of Great Britain in 1939, Crown Royal's smooth, elegant style reflects its aristocratic origins and is considered the epitome of Canadian whisky. In addition to its sponsorship of the Crown Royal IROC Series, Doran Racing's No. 77 car and the No. 97 Nextel Cup Team, the brand also sponsors The Crown Royal Comedy Soul Fest and a number of other major regional and national events. For more information on Crown Royal, visit www.crownroyal.com.