TRG Announces Four-Car 2005 Rolex Series Effort Fontana, CA -- October 30, 2004 -- The Racer's Group announced their 2005 Grand-American Rolex Sports Car Series plans today; the team will campaign two Daytona Prototype cars for the full 2005 ...
TRG Announces Four-Car 2005 Rolex Series Effort
Fontana, CA -- October 30, 2004 -- The Racer's Group announced their 2005 Grand-American Rolex Sports Car Series plans today; the team will campaign two Daytona Prototype cars for the full 2005 season, alongside two GT-class Porsche 911 GT3 Cup cars. The team's expansion to the premier class of the fastest growing sports car racing series in North America marks a step forward for the team, and kicks off the team's long-term growth plan. TRG, based in a new 20,000 sq. ft. facility in Petaluma, Calif., will diversify its racing efforts starting in 2005, with the twin goals of chasing championships in the DP and GT classes of the Rolex Sports Car Series and raising the bar for teams competing in Grand-Am.
The Racer's Group has a long and successful history in the Grand-American Rolex Sports Car Series, which includes a GT-class win at the 2002 Rolex 24 Hours of Daytona and a stunning overall win in the 2003 race. Competing regularly since 1995 in Grand-American and its precursors, the team has steadily ascended the ranks to its present status as among the premier GT racing teams in the world.
Team owner Kevin Buckler said, "I couldn't be more thrilled to make this announcement today, as marks the dawn of a new era for our Company and a fresh new challenge. We've had a great deal of success in the ten years our company has been in business, and a long and fruitful relationship with Grand American. We look at our expansion to the Daytona Prototype class as a new opportunity to showcase the business model and the abilities of our mechanical and professional teams to the world, and to demonstrate to other prospective Rolex Series teams that it is a viable place to come do business."
Alongside two Crawford Daytona Prototypes, TRG will campaign two 2005 Porsche 911 GT3 Cup Cars in the GT class of the Rolex Series, the car that is anticipated to be the measuring stick for the class. Maximizing the knowledge and experience of 10 years of Porsche endurance racing, accumulated with wins at the 24 Hours of Daytona and the 24 Hours of Le Mans, TRG will push hard for the team and drivers' championships in the GT class as well, and will set as its goal recapturing the manufacturer's championship for Porsche.
TRG will, as has become the Company's trademark, design a fully integrated and comprehensive sponsorship, marketing and branding program, with a centerpiece of four identically liveried cars under side-by-side race transporters. By applying the knowledge the team gained in the execution of two multi-million dollar integrated racing programs in 2004, TRG will seek to be the business model poster child for Grand-American Rolex Sports Car Series racing.
Buckler said, "We hosted an average of 75 sponsor guests at all of our races in 2004 in ALMS. We have worked very hard at perfecting the business aspect of racing by taking care of our sponsors in numerous ways, and want to develop that even further here in Grand American."
"We're looking to strengthen our partnerships with Grand-American, Crawford and Porsche with our 2005 program," continued Buckler, "and we'll do so by preparing relentlessly, racing hard, and providing value for our sponsors on and off the track. We race as a business, and we know that in order to be successful in business, we have to assemble a crew of absolute all-star mechanics, hospitality, logistics and marketing personnel -- then let them do what they're capable of. We've demonstrated our abilities on the racetrack in the last decade, and in the last few years we've shown that a great racing team today needs also to be a great business to be a cut above."
TRG is still configuring its mechanical packages for the 2005 season, and will announce its engine, driver and sponsor lineups in the near future. Additionally, TRG will unveil its 2005 Rolex 24 Hours of Daytona plans in November. "Right now, the possibilities are numerous and we want to wait a few more weeks to make sure that the chemistry of these partnerships is just perfect, " said Buckler. For media inquiries, please contact Shane Mahoney at firstname.lastname@example.org or 415.497.5829. For partnership or driving information, please contact Kevin Buckler at email@example.com or 916.296.5600.
About our sponsors:
Adobe Road Wines is a California producer of boutique Cabernet Sauvignon, Zinfandel, Pinot Noir and Cabernet Franc. The winery, started by Kevin and Debra Buckler, produces its wines from grapes grown in the famous Alexander and Russian River Valleys of Sonoma County. To learn more about the wines, visit www.adoberoadwines.com
The Racer's Group is a manufacturer and distributor of high performance Porsche parts, an engine and chassis building and tuning facility, a full service Porsche prep facility, and a professional race team. Additionally, they provide electrical and mechanical engineering services, driver development and "arrive and drive" services. The Racer's Group is based at Infineon Raceway, formerly Sears Point Raceway, in Sonoma, Calif.