New SunTrust Pontiac Riley Unveiled Today Laguna Seca, California (April 29, 2005) - The No. 10 SunTrust Pontiac Riley Mk.XI rolled out its new livery at Mazda Raceway Laguna Seca this morning during an unveiling to the media. The beautiful...
New SunTrust Pontiac Riley Unveiled Today
Laguna Seca, California (April 29, 2005) - The No. 10 SunTrust Pontiac Riley Mk.XI rolled out its new livery at Mazda Raceway Laguna Seca this morning during an unveiling to the media. The beautiful blue car with vibrant red, orange and yellow graphics showcased the new SunTrust logo, which features a sunburst above the familiar "SunTrust" lettering. The new graphics on the car replace the familiar black-and-yellow livery in which the No. 10 SunTrust team has competed for the past 15 Grand American Rolex Sports Car Series races, since January 2004.
"I really like the new colors and sunburst with the gradient. I think it will look good on the track," said team owner Bill Riley. "It gives a great new look to the team. It's exciting. It was a lot of work for Ken Swan and the crew to change everything over, but the change is positive."
SunTrust team drivers Wayne Taylor and Max Angelelli unveiled the car this morning, showed off their new driving suits and answered questions from the media. Bill Riley and the team also appeared in their new SunTrust team apparel.
"We're real excited to be at Laguna Seca with the Grand American Series and in our new colors. We look forward to be being first at the finish line on Sunday," said George Koehn, Chairman, President and CEO of SunTrust Banks, Florida, who participated in today's unveiling.
The new logo provides an updated look and greater uniformity to the company's identity in all marketing channels, according to Craig Kelly, Executive Vice President and Chief Marketing Officer for SunTrust Banks, Inc. The bank's recent merger with National Commerce Financial provided a timely, strategic opportunity to introduce a new logo and branding effort that had been under development at SunTrust.
"The addition of the sunburst design to the familiar SunTrust name brings a new energy to our logo," said Mr. Kelly. "It provides a more complete representation of the character of our company - warmth, energy and a comprehensive financial services institution."
The No. 10 SunTrust Pontiac Riley Mk.XI team hopes to continue their winning ways in the new livery by bringing the car back to winner's circle again and again. They currently lead the 2005 Daytona Prototype championship with 102 points, a 17-point margin over the second place challengers with three races under their belts. They won the prestigious Rolex 24 At Daytona and the Grand Prix of Miami. At Fontana, California earlier this month, the SunTrust team finished second in the closest finish in Grand American history, a .096 second margin.
SunTrust Banks, Inc., headquartered in Atlanta, Georgia, is one of the nation's largest commercial banking organizations. As of March 31, 2005, SunTrust had total assets of $164.8 billion and total deposits of $107.5 billion. The company operates an extensive distribution network primarily in Florida, Georgia, Maryland, North Carolina, South Carolina, Tennessee, Virginia and the District of Columbia, and also serves customers in selected markets nationally. Its primary businesses include deposit, credit, trust and investment services. Through various subsidiaries the company provides credit cards, mortgage banking, insurance, brokerage and capital markets services. SunTrust's Internet address is suntrust.com.