SCC: Synergy Racing hires PR service

Synergy Racing Brings on Patterson/Bach Communications for Public Relations Services ALTON, Va. (February 23, 2005) -- Synergy Racing has signed an agreement with Patterson/Bach Communications to provide public relations services for its Rolex...

Synergy Racing Brings on Patterson/Bach Communications for Public Relations Services

ALTON, Va. (February 23, 2005) -- Synergy Racing has signed an agreement with Patterson/Bach Communications to provide public relations services for its Rolex Sports Car Series and Grand-Am Cup Series efforts. The retention of a full-service communications firm comes as part of the team's transformation and redevelopment, which included its notable name change last December.

"As our team continues its evolution, we recognize the importance of a full-service communications firm to promote our sponsors, drivers and team," said Cole Scrogham, Synergy Racing team owner. "The addition of Patterson/Bach Communications as a Synergy Racing partner is the next step in our progression."

Leading Patterson/Bach's communications team is Christie Hyde, former Public Relations Manager for Grand American Road Racing Association.

"We have known and worked with Christie since the early years of Grand American," continued Scrogham. "Her contacts and knowledge of the series and industry will be a great asset to Synergy Racing."

"We are looking forward to working with Synergy Racing," said Tim Bach, President of Winter Park, Fla.-based Patterson/Bach Communications. "Our agency has worked with International Speedway Corporation (ISC) for nine years, and with Christie's expertise in this industry, we hope to further our motorsports expansion with clients like Synergy Racing."

In addition to Patterson/Bach Communications' promotion of Synergy Racing, Matt Cleary of Sunday Group Management will attend to media and promotional requests for Burt and Brian Frisselle, drivers of Synergy Racing's Rx.com No. 8 BMW Doran JE4 Daytona Prototype.

About Patterson/Bach Communications, Inc.
Founded in 1964, Patterson/Bach Communications, Inc., is a full-service public relations, advertising and interactive agency specializing in integrated marketing communications. The agency serves a wide variety of industries including municipal entities, transportation, travel, restaurant, agriculture, healthcare, aviation, computer software companies and other high-tech services. Patterson/Bach Communications provides turnkey creative services for all media formats, from public relations and publicity, advertising and strategic marketing, to interactive solutions. For more information, visit www.pat-bach.com.

About Synergy Racing
Team owners Cole Scrogham and Danny and Steve Marshall introduced Synergy Racing in December 2004. Based at Virginia International Raceway, Synergy Racing is an evolution of G&W Motorsports, which had catered to Porsche racing since 1996 and became the most successful team in the Rolex Sports Car Series with four championships, 15 class wins and more than 50 podium finishes. The team underwent a major transformation that included a name and logo change, as well as a complete restructuring into a customer-based championship racing business, which concentrates on the needs of the customer rather than the desires of the team. For more information on Synergy Racing, visit www.synergyracing.com.

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About this article
Series Grand-Am
Drivers Steve Marshall , Brian Frisselle , Cole Scrogham