Bosch To Become Sole Supplier of ECUs for Rolex Series and Grand-Am Cup in 2007 DAYTONA BEACH, Fla. (February 1, 2006) -- The world's leading manufacturer of automotive parts and electrical components and systems has formed an official ...
Bosch To Become Sole Supplier of ECUs for Rolex Series and Grand-Am Cup in 2007
DAYTONA BEACH, Fla. (February 1, 2006) -- The world's leading manufacturer of automotive parts and electrical components and systems has formed an official partnership with the Grand American Road Racing Association, as officials from Bosch and Grand American announced today that Bosch will become the sole supplier of Engine Control Units (ECUs) for the Rolex Sports Car Series presented by Crown Royal Special Reserve and the Grand-Am Cup Series in 2007.
"Bosch is one of the most recognized names in the world of motorsports and we are proud to be associated with such a well-respected brand," said Grand American President Roger Edmondson. "Maintaining a level playing field has been and always will be one of the hallmarks of Grand American Road Racing, and the decision to go to a single ECU supplier beginning in 2007 will undoubtedly assist us in achieving that goal. We received proposals from several other companies and we are grateful to all of them for their support of our teams and the series over the years, but Bosch was a natural fit."
In addition to providing series-standard ECUs, Bosch will provide specified engine wiring harnesses for all cars and technical services for the teams and the series at each Grand American event in 2007. Bosch will also provide a contingency sponsorship program for teams in both series, as well as other marketing and sponsorship activities.
"We can't envision a better venue than Grand American to showcase our systems," said Wolfgang Hustedt, Bosch Manager of Racing Programs. "Grand American is a relatively young and rapidly growing racing series, exactly what we at Bosch have been searching for to properly showcase our products that include fuel management and data acquisition, as well as fuel pumps, starters, alternators and, of course, Bosch spark plugs. Our participation in the series will not only be that of a systems supplier, but also that of a series sponsor. We are looking forward to many years of exciting and rewarding participation in Grand American and all of its classes."
ECUs are basically onboard computers that read several sensors in race engines, controlling the engine's performance in a number of areas. Among the parameters controlled by an ECU are revs, ignition, fuel/air mixture and several others.
The Bosch Group is a leading global manufacturer of automotive and industrial technology, consumer goods, and building technology. In fiscal year 2004, approximately 242,000 associates generated sales of approximately 50 billion dollars. Founded in Stuttgart in 1886 by Robert Bosch (1861-1942) as "Workshop for Precision Mechanics and Electrical Engineering," the Bosch Group today comprises a manufacturing, sales, and after-sales service network of approximately 260 subsidiaries and more than 10,000 service centers in over 130 countries.
In North America, the Bosch Group manufactures and markets automotive original equipment and aftermarket products, industrial automation and mobile products, power tools and accessories, security technology, thermo-technology, packaging equipment and household appliances. Bosch employs nearly 23,000 associates in more than 80 primary and 20 associated facilities throughout the region with reported sales of $7.8 billion in 2004. For more information, visit www.bosch.us.
The Grand American Road Racing Association, which operates and sanctions the Rolex Sports Car Series presented by Crown Royal Special Reserve and the Grand-Am Cup Series, is the premier road racing organization in North America. The 15-race 2006 Rolex Series schedule and the 10-race Grand-Am Cup calendar deliver professional sports car racing to key markets throughout North America in addition to being televised in the United States and Canada on SPEED and distributed globally through ESPN International. With title sponsorship support from Rolex Watch USA and presenting sponsorship from Crown Royal Special Reserve, the Rolex Series showcases emerging and legendary drivers from around the globe and thoroughbred racing machines from the industry's leading constructors and the world's top automobile manufacturers. Learn more about Grand American at www.grandamerican.com.