SCC: Adam Saal named Communications Director

Grand American Names Saal Communications Director. DAYTONA BEACH, Fla. (February 23, 2004) -- Grand American Road Racing Association announced today the appointment of veteran motorsports public relations professional Adam Saal to the position...

Grand American Names Saal Communications Director.

DAYTONA BEACH, Fla. (February 23, 2004) -- Grand American Road Racing Association announced today the appointment of veteran motorsports public relations professional Adam Saal to the position of Director of Communications. In his new role, Saal will manage all public relations and corporate communications for Grand American, the Rolex Sports Car Series and the Grand-Am Cup Series.

Saal, who has managed in the past the public relations efforts for CART, IMSA, Indy Lights and the Grand Prix Association of Long Beach, also served on an interim basis as the first public relations representative for Grand American in early 2000.

"We are delighted to have Adam back on a fulltime basis," said Grand American President Roger Edmondson. "He played a key part in our successful debut four years ago, and I am sure we will benefit even more from his leadership, experience and professionalism now that he has joined us fulltime in Daytona Beach. Adam's experience in the sport and solid rapport with the national and international media make him an ideal fit on the Grand American team."

Saal's appointment continues the expansion of Grand American's communications department. Last month, fourth-year Public Relations Manager Christie Hyde was joined by former Grand American intern Lauren McCrystal, who was appointed to the position of Public Relations Coordinator. The current team of three is the largest fulltime communications department to date for Grand American.

"The Grand American Road Racing Association has made great progress over the last few years, and I am very excited about its unbelievable potential," Saal said. "Sports cars have always been my main passion, and I look forward to using my public and media relations experience to help the Grand American Road Racing Association and our various racing series sustain their current growth and momentum."

Saal began his public relations career with the Barber Saab Pro Series in 1988 before heading up IMSA's media operations in 1989 and '90. He followed that with four years at the Grand Prix Association of Long Beach and its well-known Grand Prix race during which time he also served as the press officer for the IMSA races held at the Del Mar Fairgrounds near San Diego, Calif., through the early '90s. Saal later spent several years with the Indy Lights series in addition to twice serving as the head public relations manager for CART (1995 - '96 & 2002 - '03).

Saal, 39, and his wife Lana live in Cocoa Beach, Fla. and are also partners in a public relations and health promotion business that she will continue to operate in the future. Born in Cleveland, Ohio, Saal is a 1987 graduate of Ohio University with a Bachelor of Science in Journalism.

For additional information about Grand American Road Racing Association and its Rolex Sports Car Series and Grand-Am Cup Series, visit www.grandamerican.com.

-grandam-

Be part of something big

Write a comment
Show comments
About this article
Series Grand-Am