Rolex renews sponsorship

Rolex Renews Sponsorship of Grand American Rolex Sports Car Series For Three Years DAYTONA BEACH, Fla. (February 4, 2005) -- On the eve of the 43rd Rolex 24 At Daytona, officials from Rolex Watch USA and the Grand American Road...

Rolex Renews Sponsorship of Grand American Rolex Sports Car Series For Three Years

DAYTONA BEACH, Fla. (February 4, 2005) -- On the eve of the 43rd Rolex 24 At Daytona, officials from Rolex Watch USA and the Grand American Road Racing Association announced that the famed watchmaker has renews its title sponsorship of the Rolex Sports Car Series for an additional three years.

"Rolex has played a vital role in the growth of Grand American and the Rolex Sports Car Series," said Grand American President Roger Edmondson. "We are delighted that Rolex has decided to extend its relationship with our series, and we will work together to continue building the Rolex Series brand. Rolex is a terrific marketing partner and provides great brand association, and we are proud to continue this partnership."

The sponsorship--which began in 2001--will now run through the end of the 2007 racing season. As part of the agreement, Rolex will continue to support the annual Rolex Series Champions Banquet. Rolex will also provide specially-engraved steel and gold Daytona Oyster Perpetual Cosmograph watches to the driving champions in the Daytona Prototype and GT classes.

The class winners in this weekend's prestigious Rolex 24 At Daytona will also receive special timepieces as part of their prize.

The Grand American Road Racing Association, which sanctions the Rolex Sports Car Series and the Grand-Am Cup Series, is one of the fastest growing motorsports organizations in the United States. The 14-race 2005 Rolex Series schedule and the 11-race Grand-Am Cup calendar will deliver professional sports car racing to many key markets throughout North America in addition to being televised in the United States and Canada on SPEED Channel and distributed globally through ESPN International. With title sponsorship support from Rolex Watch USA, the Rolex Sports Car Series showcases emerging and legendary drivers from around the globe and thoroughbred racing machines from the industry's leading constructors and the world's top automobile manufacturers. Learn more about Grand American at www.grandamerican.com.

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Series Grand-Am