Penske Racing Announces Rolex 24 at Daytona Driver Lineup and Sponsorship by Crown Royal Cask No. 16 MOORESVILLE, N.C. (January 5, 2009) -- Penske Racing today announced its driver lineup for the 2009 Rolex 24 at Daytona and that Crown ...
Penske Racing Announces Rolex 24 at Daytona Driver Lineup and Sponsorship by Crown Royal Cask No. 16
MOORESVILLE, N.C. (January 5, 2009) -- Penske Racing today announced its driver lineup for the 2009 Rolex 24 at Daytona and that Crown Royal Cask No. 16 will become a sponsor for the upcoming 2009 Grand-Am Rolex Sports Car Series season.
The storied whisky brand will be a primary sponsor on a special Crown Royal Cask No. 16 Penske Porsche Riley Daytona Prototype at the Rolex 24 at Daytona on January 24-25, 2008. Driving the No. 16 machine in the legendary endurance event will be multiple sports car champions Romain Dumas and Timo Bernhard, joined by Team Penske IndyCar Series pilot Ryan Briscoe.
Crown Royal Cask No. 16 will continue as a major associate partner for the remaining 11-race Grand-Am season on the Penske Porsche Riley Daytona Prototype. Bernhard and Dumas will co-drive in those 11 events.
"To partner up with such a legendary brand is exciting for our organization," said Tim Cindric, president, Penske Racing. "We look forward to continuing to add to our many sports car racing successes and I feel we have been able to put together a great team that is capable of running up front all season."
"Crown Royal is excited to begin its association with Penske Racing in the Grand-Am race series. We look forward to being a part of the success story they are continuing to build in car racing," said Sven Muhlenberg, brand manager, Crown Royal.
In addition to sponsoring Penske Racing, Crown Royal Cask No. 16 is the presenting sponsor of the 2009 Grand-Am Rolex Sports Car Series. Crown Royal Cask No. 16 is the exclusive whisky of the Grand-Am Series. Bringing together two great traditions, Cask No. 16 furnishes a unique blend of Crown Royal in rare cognac casks made of oak from the renowned Limousin Forest in France. Cognac continues to thrive as a luxury spirit and the taste of Crown Royal Cask No. 16 is far beyond the ordinary. With its cognac finish, Cask No. 16 combines the luxurious taste of cognac with the sensationally smooth taste experience of Crown Royal to form an incredible new ultra-premium offering for consumers.
About Crown Royal Canadian Whisky
Crown Royal is the number one selling whisky brand in the US by value and has a tradition as long and distinctive as its taste. Specially blended to commemorate a grand tour of Canada made by King George VI and Queen Elizabeth of Great Britain in 1939, Crown Royal Canadian whisky's smooth, elegant style reflects its aristocratic origins and is considered the epitome of Canadian whisky. In addition to its motorsports sponsorships, the brand also sponsors the Crown Royal American Turf stakes race at Churchill Downs and a number of other major regional and national events. For more information visit www.crownroyal.com.
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About Penske Racing
Penske Racing is one of the most successful teams in the history of professional sports. Competing in a variety of disciplines, cars owned and prepared by Penske Racing have produced 306 major race wins, 363 pole positions and 22 National Championships. For more information about Penske Racing, please visit www.penskeracing.com.