DAYTONA BEACH, Fla. (April 29, 2003) -- Grand American Road Racing Association President Roger Edmondson announced today that an agreement has been reached with Fox Sports International to promote Grand American's television properties ...
DAYTONA BEACH, Fla. (April 29, 2003) -- Grand American Road Racing Association President Roger Edmondson announced today that an agreement has been reached with Fox Sports International to promote Grand American's television properties internationally. Fox will assist in the marketing and coordination of international television distribution for Grand American Road Racing Association and its Rolex Sports Car Series and Grand-Am Cup Series.
In its fourth year of offering championship road racing throughout North America, interest in Grand American Road Racing from abroad has been steady since the beginning. "The Rolex 24 At Daytona has always had a big international appeal," Edmondson noted. "On top of that, we have teams and drivers from around the world who regularly compete in our series. Their fans back home are accustomed to following their favorite drivers on television."
Edmondson added that requests for foreign broadcast rights had previously been handled directly from the Grand American office, but that increasing interest meant it was time to look for better distribution channels.
"Fox Sports International is a world leader in television broadcast and distribution," Edmondson commented. "Road racing is a sport that spans the globe, and we hope this agreement will help bring the Rolex Series and Grand-Am Cup to those fans outside of North America."
In addition to distribution on Fox Sports International, Grand American has seen the 2003 Rolex 24 At Daytona aired on Eurosport. There are also agreements to air the complete 2003 Rolex Series season in France on AB Motors and selected events with SBS Korea.
Grand American's Rolex Series and Grand-Am Cup Series can be viewed throughout North America on SPEED Channel.
Additional information about Grand American Road Racing Association is available online at www.grandamerican.com.