GRAND-AM Road Racing announced that Brian Beierwaltes has been named director of brand and consumer marketing. Beierwaltes will begin his new position immediately and will be based in GRAND-AM’s Daytona Beach headquarters. He will report directly to GRAND-AM Director of Marketing David Pettit but also will leverage the resources of the NASCAR marketing department. One of Beierwaltes’ initial projects will be to help develop the brand for the new series resulting from GRAND-AM’s recent merger with the American Le Mans Series.
Beierwaltes has 10 years of marketing, strategy and advertising experience. Prior to joining GRAND-AM, he was managing director of sales and marketing, at MotiveQuest in Evanston, Ill. His experience also includes working at the advertising agencies DDB, Leo Burnett and Schafer Condon Carter.
A sports car enthusiast, Beierwaltes participates in club racing and holds class records at Road America and Mid-Ohio Sports Car Course.
A native of Rolling Meadows, Ill., Beierwaltes earned degrees in marketing and business management from Millikin University in Decatur, Ill. He is relocating from the Chicago area to Daytona Beach with his wife Colleen and son Connor.
Source: Grand-Am Road Racing