Mesco Building Solutions Announces Multi-Race Agreement with Baldwin-Tafel DAYTONA BEACH, Fla., February 4, 2005 -- Baldwin-Tafel Racing and Mesco Building Solutions are proud to announce a multi-race partnership for the 2005 Grand American...
Mesco Building Solutions Announces Multi-Race Agreement with Baldwin-Tafel
DAYTONA BEACH, Fla., February 4, 2005 -- Baldwin-Tafel Racing and Mesco Building Solutions are proud to announce a multi-race partnership for the 2005 Grand American Rolex Sports Car Series. The agreement between the nation's leader in custom engineered building systems and the second-year GT class team is a landmark event for each. It is Mesco's first foray into motorsports as a marketing tool for the Southlake, Texas-based company and marks a significant milestone in the Baldwin-Tafel Racing business strategy. Baldwin-Tafel Racing owners Jack Baldwin (Marietta, Ga.) and Jim Tafel (Alpharetta, Ga.) made the announcement with Mesco Building Solutions Division president Kimball D. Wells. The partnership launches this weekend with the debut of the No. 73 Mesco Building Solutions Porsche in Rolex 24 At Daytona.
Mesco Building Solutions, formerly Mesco Metal Buildings, is a leading manufacturer of custom engineered building systems for the commercial, industrial and institutional markets. Mesco, founded in 1955, is a wholly owned subsidiary of NCI Building Systems, Inc., the largest manufacturer of metal construction products for the North American building construction industry. Experienced staff engineers use Mesco's state-of-the-art technology to translate customers' needs into a steel framing system that considers cost, function, quality and appearance. These systems are produced in any one of a number of NCI facilities across the country, utilizing modern equipment designed specifically for the production of engineered building systems. NCI is a publicly held company trading on the New York Stock Exchange under NCS.
Mesco joins Alchemy Training Solutions and Davis Communications, both founding partners in Baldwin-Tafel, as part of a concerted effort to utilize motorsports as a marketing platform for business-to-public and business-to-business opportunities. Alchemy and Davis enjoyed considerable success in Baldwin-Tafel's six-race 2004 season as each focused on the significant benefits of corporate hospitality in the Grand American paddock.
Baldwin-Tafel Racing will begin its first full season in the Grand American Rolex Sports Car Series with the 43rd Annual Rolex 24 At Daytona. The Mesco Building Solutions Porsche 911 GT3 Cup No. 73 will be piloted by Baldwin, Tafel, 2004 Rolex 24 GT class winner Robin Liddell (Northampton, England), 2004 Grand-Am Cup champion Craig Stanton (Long Beach, Calif.) and three year Rolex Series veteran Andrew Davis (Bogart, Ga.).
Since its inception, Baldwin-Tafel has been built around a long-term business strategy to give the team strength on and off the track. With the equally important goals of creating a championship-caliber team and providing a high level return on investment (ROI) as a marketing platform, Baldwin-Tafel Racing has positioned itself as a true win-win organization for its corporate partners. At the center of this strategy is Jim Tafel. Tafel, an experienced and successful entrepreneur, carefully crafted the long-term business objectives prior to the first wheel being turned on a racetrack.
Kimball D. Wells,
president, Mesco Building Solutions, a wholly owned subsidiary of NCI Building Systems, Inc.: "From our very first meeting with the Baldwin-Tafel Racing organization it was evident that they pride themselves on their high level of professionalism and their commitment to being the best they can be. At Mesco Building Solutions, professionalism is one of the most important ingredients in our success. Our corporate motto of 'making buildings that make our builders the best' makes our partnership with Baldwin-Tafel a perfect fit. We view our involvement in the Grand American series as an excellent opportunity to promote our company in a business to business environment."
Roger Edmondson, president, Grand American Road Racing Assoc.: "We are very pleased to welcome Mesco Building Solutions to the Grand American family of team sponsors. Mesco is a world leader in custom engineered building products and it is an honor to have such a company as a sponsor in Grand American. It is a testimony to the fact that the philosophies of the Rolex Series and of the Baldwin-Tafel Racing organization are working. As a series we have been able to create an environment in which not only professional racing businesses like Baldwin-Tafel can flourish, but their corporate partners, like Mesco can as well. Success breeds success. I wish Mesco and Baldwin-Tafel Racing a strong and enduring partnership in the Rolex Series."
Jack Baldwin, owner/driver: "It's an honor to have Mesco Building Solutions as our partner at Baldwin-Tafel Racing. This sport is built on partnerships and Baldwin-Tafel's philosophy will always be to create mutually beneficial relationships with our partners. I think that we are a perfect fit for the marketing objectives that Mesco has and we are eager to show them the benefits of a Baldwin-Tafel motorsports marketing effort."
Jim Tafel, owner/driver: "I'm elated to have a group as strong as Mesco Building Solutions joining Baldwin-Tafel Racing. Their involvement with us has already been sensational. It is our goal to give them more than they give us. That is what I think it takes to make a win-win situation for both sides. We believe in partnerships, not one-sided marketing platforms. We are working very hard to create a successful environment for Mesco to do business with our team and within Grand American racing."
For more information on Mesco Building Solutions, call 800-556-3726 or visit our web site at www.mescometalbuildings.com, or e-mail at email@example.com.