DAYTONA BEACH, Fla. (January 31, 2003) -- Grand American Road Racing Association President Roger Edmondson announced today that Acxiom Corporation has become the title sponsor of the Grand Touring division (GTS and GT) of the Rolex Sports Car ...
DAYTONA BEACH, Fla. (January 31, 2003) -- Grand American Road Racing Association President Roger Edmondson announced today that Acxiom Corporation has become the title sponsor of the Grand Touring division (GTS and GT) of the Rolex Sports Car Series. The cornerstone of the sponsorship will be the Acxiom Grand Touring Challenge, which offers competitors an opportunity to win awards worth more than $80,000.
"We are excited to have Acxiom join the Grand American family as the sponsor of our Grand Touring division. Acxiom has been involved with the Rolex Series as a sponsor at the team level, and it's wonderful to see their involvement grow to include the GTS and GT classes," said Edmondson.
"Racing has played a big role in Acxiom's marketing initiatives," said Acxiom Company Marketing Leader J. Edward Horton. "We are delighted to sponsor what is recognized as some of the most competitive and most exciting racing in the Grand Touring division."
Horton noted that, in addition to the increasing popularity of the event, including national television exposure, the sponsorship gives Acxiom the opportunity to develop relationships with other sponsor companies and to entertain clients and prospects, which makes the sponsorship investment more valuable than ever.
For this weekend's Rolex 24 At Daytona, the Acxiom Grand Touring Challenge will award $10,000 to the first-place finisher in the Grand Touring division - the GT or GTS entry with the highest overall finish - if that car is displaying a windshield logo.
At the remaining 2003 Rolex Series events, the Acxiom Grand Touring Challenge will award $1,000 to the fastest qualifiers in both the GT and GTS classes. A $1,000 award will also be given to the highest finishing Grand Touring division team.
If the same car qualifies first and finishes first in the Grand Touring division - the best overall among the GT and GTS entries - the Acxiom Grand Touring Challenge will award that team additional prize money. For the remaining two 2003 Rolex Series events at Daytona International Speedway - the Paul Revere 250 in July and Daytona Finale in November - the Acxiom Grand Touring Challenge will award $7,000 to the car that qualifies and finishes first in the division. At all other Rolex Series events, a $3,000 bonus will be given to the car qualifying and finishing first.
Any awards not distributed will be rolled over to the next race, making the potential award for a first-place qualifier and finisher at the Paul Revere 250 as high as $25,000 and at the Daytona Finale as high as $41,000.
Acxiom Corporation is a world leader in Customer Information Management Solutions and the trusted partner of leading global companies. Acxiom designs and implements real-time solutions that fully analyze a customer database, identify the best strategies for optimal customer and information management, evaluate current capabilities and resources and maximize customer relationships. Founded in 1969, Acxiom is headquartered in Little Rock, Ark., with locations throughout the United States, and in the United Kingdom, France and Australia.
Additional information about Acxiom Corporation is available online at www.acxiom.com. More information on this weekend's Rolex 24 At Daytona and the Rolex Sports Car Series is available online at www.grandamerican.com.