For the seventh consecutive year, Valvoline won the race for network TV exposure among NASCAR Winston Cup teams in 1999. As sponsor of Mark Martin's No. 6 Valvoline Ford Taurus, Valvoline accumulated nearly $49 million in exposure value. ...
For the seventh consecutive year, Valvoline won the race for network TV exposure among NASCAR Winston Cup teams in 1999. As sponsor of Mark Martin's No. 6 Valvoline Ford Taurus, Valvoline accumulated nearly $49 million in exposure value. According to research conducted by "The Sponsors Report", which documents in-focus exposure and sponsor mentions on national sports telecasts, total value for all Winston Cup sponsors last year topped $1.4 billion. That represents an increase of almost 20 percent from the previous record of $1.2 billion in 1998. Also: Martin is third in the Winston Cup standings after finishing 16th in last Sunday's Food City 500 at Bristol. Martin was racing for the first time in the colors of MaxLife, a new product of The Valvoline Co. MaxLife motor oil is specially formulated for high-mileage vehicles. Martin will also wheel the MaxLife Ford Taurus in this Sunday's (April 2) DirecTV 500 at Texas and April 9 in the Goody's Body Pain 500 at Martinsville. Special Report: Auction Items Add Up
A vintage 1975 Indy 500 helmet signed by A.J. Foyt, Mario Andretti and others, an autographed Arie Luyendyk driving uniform from his 1999 "Final 500" at Indianapolis, and a Newman/Haas team lithograph signed by Paul Newman are among the latest items donated to the Valvoline Online Racing Auction to benefit Big Brothers Big Sisters of America. The auction will be hosted by eBay.com from April 28-May 20 and will feature memorabilia from all forms of motorsports. Some items can be previewed now at the Valvoline.com web site. BIG BROTHERS BIG SISTERS OF AMERICA UPDATE: Mark Martin's on-track performance in the Valvoline Ford, combined with contributions from Valvoline and NASCAR fans, has brought the current total raised for Big Brothers Big Sisters since 1999 to $276,683. Valvoline is donating $5,000 for every Winston Cup race Martin wins, $2,500 for each pole, $1,000 for a top-five finish, and $20 per lap Martin leads in this "Caring Hands" program. The next trackside fundraiser, where fans can put their handprints on a canvas wall, receive a commemorative button, and make donations, will be April 1 at Texas Motor Speedway.
NHRA: Semifinals = Points
After advancing to the semifinals for the first time last month at Firebird Raceway, Ron Krisher did it again March 19 at Gainesville. The bad news is, on both occasions, Krisher fell to the eventual event winner. The good news is the Eagle One Pontiac Firebird driver is now third in the NHRA Winston Pro Stock standings going into the inaugural SummitRacing.com Nationals April 6-9 at "The Strip" at Las Vegas Motor Speedway. Five-time Top Fuel champion Joe Amato has qualified in the top four at all three events this season in the DynoMax/Valvoline/Keystone Automotive dragster and is fourth in points. Three-time Pro Stock Motorcycle class titlist Matt Hines, rider of the Eagle One Suzuki, is third in points after bowing out in the semis at Gainesville. Amato and Hines also resume action at Las Vegas. Motorsports 101: What Makes a Good Burn Out?
Five-time NHRA Top Fuel champion Joe Amato, driver of the DynoMax/Valvoline/Keystone Automotive dragster, explains what goes into a good (and crowd pleasing) burn out before each run down the quarter-mile. "In the old days, with small fuel pumps, you could control it just by giving it a little gas. Now, there's so much volume of fuel in there, you can't do that. So, you just floor it against the throttle stop, which just about cracks the throttle. You want to roll through the water (on track to clean tires) up a little bit, but you don't want the engine rpm too high, because the higher the rpm goes, the thinner the tires get. You want to try to control the drift because, the minute you punch the throttle, the car feels like it's on ice. So, you want to try to get a burn out that's straight in the tracks you want to run and then carry it out to the Christmas Tree and then get off the gas and try and stay straight in the groove, stop, and back it up in the same tracks. "Bascially, the burn out heats the tires, heats the clutch, gets the motor temperature up. The key is to do it consistently every time. You want to get the same amount of heat into the clutch. You don't want to ride the brake. You just have to repeat each thing you do so everything is the same every run. That way there's the same amount of fuel in the tank, it helps the balance of the car, so you time what the other crew is doing and you know this guy is slower than we are and you adjust. If he's a little slower on the burn out, you'll start after he starts, or you'll go ahead if he's quicker. As long as you're within 10 percent, plus or minus, I think you're OK."
Informed Sources: Valvoline.com Gets Tune-up
The Valvoline.com web site has been relaunched with new content and updated graphics. Visitors can easily click into four main sections: Racing, car care, promotions and Vguys&gals. Highlights in Racing are a high-tech "tour" of Mark Martin's No. 6 Valvoline Ford Taurus, updated news, and the twice-monthly analysis/commentary column "Behind Closed Garage Doors." The current column -- titled "When Will They Ever Learn?" -- is about Darrell Waltrip's struggle during his retirement season and Mario Andretti's plans to race at Le Mans. Also: What will stock car racing be like in the year 2020? A comic book might not seem a likely place to find the answer, but "RaceWarrior" has the advantage of input from Mark Martin and sponsorship from Valvoline. "RaceWarrior" debuts this month, will run 38 weeks, and is available in more than 2,500 retail outlets nationwide, including supermarkets, drugstores and mass merchandisers. Valvoline is portrayed as sponsor of the fictitious International Racing Federation. "We like to think of our business as an icon in motor racing," said Valvoline sports marketing director Barry Bronson. "It seemed natural that we would get together with the people who have a great vision for the sport."