Texas Motor Speedway names new marketing director

TMS HIRES GUTHRIE AS DIRECTOR OF MARKETING FORT WORTH, Texas (July 26, 2010) -- Veteran National Basketball Association marketing executive Bruce Guthrie has been hired for the newly created position of Director of Marketing, Texas Motor ...

TMS HIRES GUTHRIE AS DIRECTOR OF MARKETING

FORT WORTH, Texas (July 26, 2010) -- Veteran National Basketball Association marketing executive Bruce Guthrie has been hired for the newly created position of Director of Marketing, Texas Motor Speedway President Eddie Gossage announced today.

Guthrie arrives at Texas Motor Speedway with more than 25 years of marketing experience, with the majority coming with Spurs Sports & Entertainment of San Antonio, Texas. He served as Vice President of Marketing for 17 years (1992-2008) at Spurs Sports & Entertainment, a company that features several sports entities, including the four-time NBA champion San Antonio Spurs.

Guthrie managed the strategic development and execution of all Spurs Sports & Entertainment marketing, advertising, creative services, direct response, research, database, web marketing, merchandise, corporate communication and game operation/entertainment for the Spurs, San Antonio Silver Stars (WNBA), San Antonio Rampage (AHL) and Austin Toros (NBDL).

Guthrie, who joined Spurs Sports & Entertainment in 1982 as an account executive, also was a key member on the executive teams that designed two San Antonio sports/entertainment venues -- the multipurpose Alamodome facility and AT&T Center.

During his tenure, he served two terms on the NBA Marketing Advisory Board and contributed to the Spurs being recognized as one of the top three franchises in major professional sports for the past five years by ESPN The Magazine and top sports franchise of the last decade by Forbes Magazine.

"We have the very best people in American motorsports at Texas Motor Speedway and Bruce adds an incredible depth to a strong team," Gossage said. "He has more than 20 years marketing experience in the NBA and that will help us as we rise to meet the desires of our fans. Bruce recognizes that the fans come first and that has always been the key to our success."

In his new role with Texas Motor Speedway, Guthrie's primary responsibilities will include developing and executing marketing campaigns for season tickets and individual ticket sales, and for planning and executing promotions prior to and during race weekends to enhance the fan experience.

"I am thrilled to be joining a first-class organization in Texas Motor Speedway," Guthrie said. "Also, I am looking forward to working with my good friend (TMS Assistant General Manager) Kenton Nelson and learning the business from one of the most successful and respected executives in racing, Eddie Gossage."

About Texas Motor Speedway: Texas Motor Speedway, with a crowd capacity in excess of 190,000, is among the largest sports stadiums in America and features an array of amenities that make it one of the premier venues in the world of sports. Known as "The Great American Speedway!," the 1.5-mile superspeedway located in Fort Worth plays host to two races in the NASCAR Sprint Cup Series, Nationwide Series and Camping World Truck Series as well as one in the Indy Racing League IZOD IndyCar Series. The attendances for the NASCAR Sprint Cup events since the facility opened in 1997 annually rank among the largest sporting events in the United States. Texas Motor Speedway is owned and operated by Speedway Motorsports, Inc. a publicly traded company that is a leading marketer and promoter of motorsports entertainment in the United States.

-source: tms

Be part of something big

Write a comment
Show comments
About this article
Series General