Sponsorship Seminar to be Held During Speedweeks

Circle Track Racing Expo SpeedWeek '98 MONEY MAKES THE WHEELS GO 'ROUND Two Information-Packed Seminars Offered During SpeedWeek at Circle Track Racing Expo DAYTONA BEACH, FL - How to obtain sponsorship and how to maximize exposure for a...

Circle Track Racing Expo SpeedWeek '98

MONEY MAKES THE WHEELS GO 'ROUND

Two Information-Packed Seminars Offered During SpeedWeek at Circle Track Racing Expo

DAYTONA BEACH, FL - How to obtain sponsorship and how to maximize exposure for a sponsor will be covered in two comprehensive seminars as part of the schedule of technical seminars developed by Circle Track Magazine during their Racing Expo, held Feb. 11 - 13, at the Ocean Center in Daytona Beach, FL.

The first of two seminars details how to create an effective sponsorship proposal. The seminar will be presented Wednesday, Feb. 11, at 5 p.m., by Karen O'Quain, marketing director, Quaker State. As associate sponsor of Jeff Gordon's Championship Winston Cup team and primary sponsor of Jack Sprague's Craftsman Truck Series team, O'Quain has developed one of the most successful sponsorships programs in NASCAR.

"Companies get dozens of proposals and hundreds of calls seeking funding, but they typically only select a single proposal for sponsorship," said O'Quain. "Many marketing managers have hundreds of proposals littering their desks and motorsports is frequently only one aspect of their job -- and it's literally a job in itself just to wade through all of those proposals."

"Companies are interested in one thing," continued O'Quain, "and that's maximizing their marketing investment. We're going to show racers at every level how to position themselves to attract sponsorship."

To complete the program, a panel of seasoned professionals will present the second of this two-part forum on sponsorship at 4 p.m. on Friday, Feb. 13. Designed for marketing professionals and racers, this seminar will offer concrete examples of the essential elements that every racer needs to address in a proposal designed to secure sponsorship.

"Obtaining funding is one of the toughest jobs in racing and one of the areas where racers have demonstrated the greatest demand for information," said Dave Myers, event director, Circle Track Racing Expo. "There aren't many people who are willing to share their secrets, so this in a unique opportunity to have your questions answered by people who are making those kinds of decisions."

Formatted as "The Racers Resource," the Circle Track Expo has been designed as the one-stop shopping center filled with technical information and products vital for the serious racer. "We've developed a complete package of technical seminars, interactive demonstrations, new products and manufacturer displays," continues Myers, "that makes the Circle Track Racing Expo the most complete source of products and information in motorsports."

The three-day Circle Track Racing Expo, held just prior to the Daytona 500, features an assortment of dynamic seminars presented by top industry experts. Ranging from engine building technology to sponsorship secrets, the seminars are scheduled at alternate times from Daytona International Speedway on-track activities, giving racers the opportunity to attend all of the seminars without missing any valuable track time.

The Expo opens at 10 am, Wednesday, Feb. 11. Hours are 10 am to 8 pm, Wednesday Feb. 11 and Friday, Feb. 13; 5 pm to 9 pm, Thursday, Feb. 12. Racers and trade personnel will have exclusive access to the Circle Track Expo from 10 am to 2 pm on Wednesday and Friday.

        Hour-long technical seminars begin at 2 pm on both Wednesday and
Friday.  Thursday's seminar schedule starts at 5:30 pm. 

Show highlights also include a demonstration of the Dynojet Chassis Dynamometer and the ever-popular Pit Stop Competition.

For more information, contact the Circle Track Racing Expo, (213) 782-2341.

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Series General
Drivers Jeff Gordon , Jack Sprague