Sponsorship Seminar for the Local Racer Announced

------------------------------------------------------------- LOW COST SPONSORSHIP SEMINAR DATE SET NEWEST EDITION OF MSMN IS A WINNER WEB SITE IS UPGRADED AND READY FOR VISITORS LANGHORNE, PA JULY 23, 1998 . . . "We think it...

------------------------------------------------------------- LOW COST SPONSORSHIP SEMINAR DATE SET NEWEST EDITION OF MSMN IS A WINNER WEB SITE IS UPGRADED AND READY FOR VISITORS

LANGHORNE, PA JULY 23, 1998 . . . "We think it is something that local and regional race teams really need," said Ernie Saxton, publisher of Ernie Saxton's Motorsports Sponsorship Marketing News, a monthly newsletter on marketing, sponsorship and promotion in motor sports. Saxton has announced that he will host a Sponsorship Seminar & Workshop designed just for local and regional race teams. And the two hour seminar is priced at just $39.95 (U.S.) per person, well within the budget restrictions of local auto racing teams. Lansdale, PA will be the location and the date is Wednesday, September 16, 7.30 p.m. Saxton will also offer a variety of sponsorship help materials at special seminar prices.

The seminar will be conducted by Ernie Saxton and a guest speaker who will talk about his success in attracting local sponsorship. The two hour seminar will include a variety of topics, including creating the proposal, the cover letter, attracting attention of sponsors, creating value for the sponsor, working with the media and much more.

Reservations to attend the seminar must be made in advance and will be limited to the first 50 people who respond. Reservations may be made by telephone using a major credit card at 215.752.7797 or fax your credit card info to 215.752.1518.

And Saxton has just placed the latest edition of Motorsports Sponsorship Marketing News in the mail. The monthly newsletter, now in its 14th year, covers all the latest news and info in marketing, sponsorship and promotion in motor sports. The article by John Bisci, "Why Are These People Here?," is a two part feature on why companies are involved in motor sports sponsorship. And there is a great article by Stephanie Seacord on the use of e-mail and the internet in sponsorship, marketing, and public relations efforts. Several other articles and "Sponsorship Potpourri" make the issue a must read for all those with even the slightest interest in marketing through motor sports.

A sample copy of Ernie Saxton's Motorsports Sponsorship Marketing News may be had by sending a self addressed #10 business size envelope with $.55 postage to Ernie Saxton Communications, Inc., 1448 Hollywood Avenue, Langhorne, PA 19047-7417.

Saxton has also upgraded his web site which offers current news on sponsorship happenings and is updated on a regular basis. In addition the web site offers complete information on what books, self help sponsorship materials and services are available from Ernie Saxton Communications, Inc. There is an easy to use order form, which includes ordering the newsletter, on the web site located at: http://members.aol.com/~esaxtoncom

Ernie Saxton operates his own motorsports marketing firm located in Langhorne, PA and has been involved in the business of motor sports for more than 35 years.

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