Sonoma Raceway is adding more than 5,000 square feet of Panasonic LED digital signage in time for its main races this year.
The raceway will replace its lap/leader board with an 85ft four-sided LED scoring tower providing real-time running order for up to 20 positions. It will be located in approximately the same position above Turn 1, but is more than 26ft taller than the old board and is said to be easily visible from almost every seating area around the course.
The tower will make its debut at the NASCAR Sprint Cup Series race, June 24-26.
In addition, the raceway will add an 84’ x 12’ Panasonic LED video board on the front of its three-story Drag Tower building. This will be viewable from the Main Grandstand and the temporary grandstand for NHRA's Sonoma Nationals in July.
Raceway president and general manager, Steve Page said: “These two new displays are going to be spectacular and will correct what has been a major deficiency in the guest experience at Sonoma Raceway. We can’t wait to fire them up.”
Don Szczepaniak, Panasonic executive VP added: “We are delighted to be partnering once again with Sonoma Raceway and providing technologies that will help contribute to their fans’ satisfaction. The new LED scoring pylon and extended length video board are designed to raise the excitement level and give fans a more immersive and memorable experience than ever before.”
Construction on the new video boards and displays is expected to begin at the end of March with demolition of the old lap/leader board. Completion of the project is slated for early June.