Motorsport.com, a Miami-based technology and digital content company with news bureaus in 16 countries, today announced that it has diversified its North American digital platform by offering a U.S.-specific digital platform.
With the announcement, Motorsport.com–USA and Motorsport.com–Canada have siloed from the English-language global site. The decision furthers the company’s strategy of splitting its content into autonomous multiple language-based platforms, which will geo-target and tailor its comprehensive motorsports coverage by region.
“While the company’s laser focus remains providing the most in-depth motorsports news coverage across the world, further diversifying the North American portfolio of digital platforms adds to the depth and breadth of our regionalized news coverage,“ said Charles Bradley, editor in chief, Motorsport.com.
“For example, our Motorsport.com-USA homepage will feature more prevalent NASCAR, IndyCar and IMSA content to reflect the readers’ local taste. But we realize too that there are many American F1, MotoGP and WEC fans, so non-U.S. content will always be available via the menus or by simply switching to our global edition.”
The fastest-growing motorsports website in the world, Motorsport.com is a technically advanced digital distribution platform, which provides worldwide, multimedia coverage in over 180 countries this year.
Formed in 1994, Motorsport.com is a technologically advanced international network of online motorsports content featuring world-class digital distribution, video and interactive multimedia worldwide with news bureaus in 16 countries in 11 different languages, 24 hours a day, seven days a week.
For more information contact:
Scott Sebastian: M +1 312.519.5040
Vice President of Public Relations and Marketing