Motorsport.com Acquires No. 1 France-Based Motor Sport Website ToileF1.com
Motorsport.com adds another language to its growing list of international websites.
MIAMI – (March 25, 2015) – Furthering its position as the leader in digital motor sports content, Motorsport.com, a Miami based global technology and multimedia company, today announced its acquisition of ToileF1.com, France's leading provider of online motor sports news and content with over six million website page views last month.
The acquisition brings together two highly complimentary companies that continues to expand Motorsport.com's worldwide global footprint and delivery of online motor sports news content and digital media platforms, including 360-degree broadcasting technology from its sister company 360racing.com.
Motorsport.com strengthens its position to bring enhanced motor sports news content while expanding our ever growing footprint in European markets.
Charles Bradley, Editor in Chief
Today's announcement follows significant additions to Motorsport.com's editorial department, including Editor in Chief Charles Bradley and Formula One editor Jonathan Noble, who each joined Motorsport.com from Autosport.
"With the completion of this acquisition, Motorsport.com strengthens its position to bring enhanced motor sports news content while expanding our ever growing footprint in European markets," said Charles Bradley, editor in chief, Motorsport.com. "ToileF1.com is France's highest-ranked motor sport website that has built one of the most diverse, dedicated and engaging audiences on the web."
Guillaume Navarro named Editor in Chief of Motorsport.com – FRANCE
As part of the acquisition, Motorsport.com will launch Motorsport.com - FRANCE, an all-French based sister motor sports website which will cover all major racing series, including Formula 1, World Endurance Championship, MotoGP, World Rally Championship, FIA Formula E, NASCAR and World Touring Car Championships.
One of the fastest growing motor sports websites in the world, Motorsport.com is a technically advanced digital distribution platform, which provides worldwide, multimedia motor sports coverage resulting in over 180 countries this year.
"I am thrilled to join Motorsport.com," said, Guillaume Navarro, Editor in Chief, Motorsport.com - FRANCE. "Motorsport.com continues to be the industry leader in providing world-class coverage of international motor sports. France is a dynamic market with passionate race fans that thrive on racing news in the highest forms of motor sports. This acquisition will most of all enable us to reinforce and extend our editorial content and presence in our native language, in order to provide always more quality and immersion to our knowledgeable readers."
Since 2008, Navarro has collected experience within national and international TV, radio, print and online motorsport media and was in charge of official PR and online media tools among major motorsport companies, such as Red Bull Media House, Pirelli SpA, World Superbike Championship and Superleague Formula Championship. After covering the 2009 F1 world championship as a broadcaster for RMC radio, he specialized in online media and is now in charge of a strong, multigenerational, editorial team with Motorsport.com.
Established in 1994, Motorsport.com is an award winning, cutting-edge technology company featuring a world-class digital distribution, interactive multimedia and the largest motor racing photo database in the world. Based in the Miami Design District (FL), Motorsport.com is the global leader for online motorsports news content, in-depth, up-to-the-minute coverage on the full spectrum of motor racing which includes over 450,000 news articles.
For more than 12 years, independent media ToileF1 has grown into the most visited source for motor sport news in French covering F1, Endurance Racing, Formula E, WTCC, IndyCar, DTM, Rallying, and junior single-seater series. ToileF1 has become an appreciated alternative to traditional mass media occupying the Internet field with lighter versions of their print content. A philosophy that resulted into reactive but mostly deep and unique distribution of content for many clients, as well as technical and historical analysis and interactivity through a strong and dedicated online community.
For more information
Vice President of Public Relations and Marketing
World Motor Sport Council 2015 – Geneva
Top 10 photos of the week: 2015-03-25
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