Giorgio Piola's F1 technical analysis acquires leading motorsports online retail company acquires leading motorsports online retail company, launches new e-commerce platform.

MIAMI – (Jan. 19, 2016) –, a technologically advanced international network of online auto racing content with operations in 15 countries, today announced the acquisition of U.K.-based e-commerce platform  

As part of the acquisition, will launch its all-new e-commerce digital platform, Full integration of is expected to launch in 2016. will feature the largest selection of apparel and accessories across all major motorsports series, including Formula 1, featuring such iconic brands as Ferrari, Mercedes, Red Bull, and others.

“When evaluating opportunities to further develop our store and take it to the next level, and probably into the largest e-commerce store in the world, was the only digital media business worthy of such a huge program,” said Tracey Whitmore, General Manager of “Taking into consideration the possibilities, will surely be the one-stop e-commerce solution for everything racing.”  

Furthering its international growth strategy, will launch its private label of lines of merchandise from’s renowned F1 technical analyst Giorgio Piola.

“Acquiring further expands’s brand as the most comprehensive motorsports digital platform in the world,” said Gustavo A. Roche, vice president of business development, “The breadth of the assortment of our merchandise collection coupled with the ease of navigation will provide our online readership with an incredible online shopping experience.”

The acquisition continues’s strategic business initiative of standardizing - through acquisition and in-house development - the industry’s largest motorsports e-commerce platform and supports the company’s growth into data, technology and e-commerce.

The fastest-growing motorsports website in the world, is a US-based technology and multimedia company which provides worldwide motor sports coverage in over 180 countries.


Formed in 1994, is a technologically advanced international network of online motorsports content featuring world-class digital distribution, video and interactive multimedia worldwide with news bureaus in 15 countries in 11 different languages, 24 hours a day, seven days a week.


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Scott Sebastian: M +1 312.519.5040


Vice President of Public Relations and Marketing

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Series General
Article type News
Topic Giorgio Piola's F1 technical analysis