International Motorsports Industry Show Nearly Two-Thirds Full Second Annual IMIS Scheduled for Dec. 1-3, 2010 in Downtown Indianapolis INDIANAPOLIS (Feb. 3, 2010) -- It appears as though there will be no sophomore slump for the International ...
International Motorsports Industry Show Nearly Two-Thirds Full
Second Annual IMIS Scheduled for Dec. 1-3, 2010 in Downtown Indianapolis
INDIANAPOLIS (Feb. 3, 2010) -- It appears as though there will be no sophomore slump for the International Motorsports Industry Show (IMIS).
Officials from the second annual IMIS, set for Dec. 1-3 at the Indiana Convention Center in downtown Indianapolis, have already sold 755 booths to 308 exhibiting companies. All told, 65 percent of the available booth space for 2010 has been reserved -- an amazing number considering there are 10 months until the show is scheduled to begin.
Co-founded by Stewart-Haas Racing co-owner Tony Stewart, along with Chris Paulsen, owner of C&R Racing, Tom Weisenbach, executive director of the Indiana Motorsports Association (IMA), and Jeff Stoops, president of Stoops Freightliner, the three-day IMIS offers individuals and companies from all facets of the racing business the chance to interact, share ideas and products, build relationships and attend seminars to improve motorsports business around the world, all while showcasing Indianapolis as the "Racing Capital of the World."
Last year, IMIS drew more than 10,000 attendees, and 345 exhibitors bought all 572 available booths for the inaugural 2009 show, which was a two-day event. Due to the response, officials doubled the available floor space and increased the length of the event from two days to three for the 2010 show.
"We couldn't be happier with the response to the second International Motorsport Industry Show," Paulsen said. "Racing industry people wanted a show in Indianapolis and we listened and tried to put on the best possible show we could. The response and commitments for the second show are beyond what any of us thought they would be. We learned a lot from the inaugural show and we're going to make the 2010 show even better for hardcore racers."
The success of the first IMIS prompted officials to hire motorsports business veterans Tracy Stange, Jonathon Masters, Dana Potts and Mona Tutino to work full-time in the company's sales department.
"Tracy, Jonathon, Dana and Mona were all instrumental in identifying and contacting hardcore racing companies that would benefit from IMIS," Weisenbach said. "Due to the show's success and our plans for the future, we knew, ultimately, that we need a full-time sales staff. These four individuals, who worked on a part-time basis in 2009, will be a great asset to IMIS as we continue to make the show better each year."
During the inaugural show, officials from IMIS and the Indianapolis Convention & Visitors Association (ICVA) announced an agreement in principle to keep the show in Indianapolis through at least 2015.
The announcement represents a five-year extension on the original contract for 2009 and 2010 and was made at the IMIS Welcome Reception Dec. 1 at Lucas Oil Stadium, which was attended by Indiana Governor Mitch Daniels, Indianapolis Mayor Greg Ballard and ICVA President and CEO Don Welsh.