DTC: New series sponsors announced

Roulunds Braking and ACDelco new sponsors for DTC DTC A/S can today announce the conclusion of a contract with Roulunds Braking and ACDelco, who will be two of the corporate sponsors of the 2005 Danish Touringcar Championship. "It is a natural...

Roulunds Braking and ACDelco new sponsors for DTC

DTC A/S can today announce the conclusion of a contract with Roulunds Braking and ACDelco, who will be two of the corporate sponsors of the 2005 Danish Touringcar Championship.

"It is a natural progresson for us after our sponsorship in the Clio Cup last year, and the main reason for Roulunds Braking's sponsoring of DTC is the fact that it is motorport," Duncan Greathead says. He is group sales director for the company that manufacturs brake pads and discs.

"Our products are safety products and as such require high technology and precision. We feel that DTC racing is the perfect showcase to get that message across to consumers and potential costumers, as these elements are present here."

Roulunds Braking chose a sponsorship of Danish Touringcar Championship due to the uniqueness of the series, and the company did not even consider alternative channels of communication.

"We would like to exploit the sponsorship through promotion of our association with racing and also as a marketing incentive for our customers, so that we achieve a better awareness for our products by promoting the technology and quality of the products," Duncan Greathead says.

While Roulunds Braking previously has been the sponsor of a Danish racing series, it is a new alley for ACDelco.

"ACDelco are delighted to be one of the corporate sponsors for the Danish Touring Cars in 2005, underlining their commitment to the region as a whole," Steve Richardson of the company's European headquarter says.

The ACDelco brand can be traced back to the early 1900s, and even though General Motors ultimately owns it, the brand is very broad. The ACDelco product ranges includes after market appliances for almost every type of car from Alfa Romeo to Zastava.

"The DTC remains one of the biggest touring car series in Europe, especially when considering the number of competitors and 2005 promises to be an exciting season. In addition, the DTC organisation is dynamic, flexible and fast moving in delivering a high quality racing series which is rightly viewed as "leading the way" in terms of its content and competitiveness and these core values form what we think will be a long and successful partnership," Steve Richardson says.

"For the DTC organisationen there is no question that we are happy for our new partnership with Roulunds Braking and ACDelco," Peter Elgaard, director of DTC A/S, says. "Having struck the deals with these two companies underlines the fact that DTC has become a brand containing positive signals that companies want to get associated with."

-dtc-

Be part of something big

Write a comment
Show comments
About this article
Series General
Drivers Steve Richards