Daytona USA opens

DAYTONA USA "The Ultimate Motorsports Attraction" DAYTONA BEACH, Fla. (July 3) -- DAYTONA USA, "The Ultimate Motorsports Attraction," opens to the public at 8 a.m. on July 5 following a year of high anticipation that has built since ...

DAYTONA USA "The Ultimate Motorsports Attraction"

DAYTONA BEACH, Fla. (July 3) -- DAYTONA USA, "The Ultimate Motorsports Attraction," opens to the public at 8 a.m. on July 5 following a year of high anticipation that has built since ground was broken June 30, 1995, for the highly-interactive motorsports entertainment complex. The 50,000-square-foot building is located outside the fourth turn of Daytona International Speedway. It will be open daily save for Christmas Day, with July-August hours 8 a.m. - 10 p.m., regular hours 9 a.m. - 6 p.m. and special hours during racing events. Adult admission to DAYTONA USA is $10, senior citizens (60 and over) are $8, children six to 12 are $5 and children five and under are free when accompanied by a paying adult. Group rates are available.

As visitors enter the front doors of DAYTONA USA and venture into the huge, brightly-lit atrium called the Founders' Gallery, they find themselves immersed in the exciting world of racing at Daytona International Speedway. DAYTONA USA presents the pageantry and color of motorsports at the Speedway through a variety of interactive displays and exhibits. Inside the Founders' Gallery, replicas of the Speedway's famed twin tunnels greet visitors, along with huge, three- dimensional sponsor signs suspended from the towering ceiling. At the end of the tunnels lies the DAYTONA USA show floor, where magnificent sights and sounds form an immediate and lasting impression. The following material outlines the major exhibits inside DAYTONA USA in the suggested flow for the self-guided tour.

GOODYEAR Heritage of Daytona -- This historical timeline chronicles the rich racing history of the Daytona Beach area from 1903 to the present through film, photographs and artifacts. This exhibit includes historic race cars like the Bluebird V, the Stanley Steamer and the Mad Dog IV, as well as a full-scale reproduction of Bill France Sr.'s (founder of Daytona International Speedway and NASCAR) service station, from which he started his now-famous racing career back in the 1930s. The exhibit culminates with Goodyear's Great Moments Theater, which features a continuous-loop film highlighting great Daytona 500 finishes.

CHEVROLET and PONTIAC Trilon Trivia Tower -- Fashioned after the towering trilon scoreboards inside the Speedway, this exhibit is a six-station trivia game in which competitors test their motorsports knowledge. Contestants' race numbers rise and fall on the board as they gain points for their answers to questions on every type of racing held at the Speedway.

Wall of Winners -- This polished steel exhibit serves as a shrine to former race winners of major events at Daytona International Speedway. The Wall is highlighted by the presence of the spectacular Harley J. Earl Daytona 500 Trophy.

Heroes of the Track -- Fans will have a unique opportunity to electronically interact with eight of racing's most popular drivers, from Earnhardt to Petty. Interview questions are programmed into a laser disc format, and guests can conduct life- size video screen "interviews" with their favorite drivers as their uniformed likenesses loom overhead.

Racing Vehicles of Daytona -- This full-scale exhibit showcases the diverse vehicles that run at the "World Center of Racing," including dirt bikes, roadracing superbikes, sports cars and go- karts.

CIRCUIT CITY's NASCAR Online -- Fans gain access to NASCAR's official web site ( as they entertain and educate themselves about America's hottest and fastest-growing sport.

FORD presents the INGERSOLL-RAND 16-Second Pit Stop Challenge -- After a professional pit crew demonstration, selected audience members get the opportunity to challenge the stopwatch as they try to perform like the pros in a live NASCAR Winston Cup pit stop.

STP Daytona Time Trials -- Challenge the high banks of Daytona International Speedway as this computerized exhibit puts guests behind the wheel of a NASCAR Winston Cup stock car. The special program allows each participant to customize his/her own car -- from spoiler angles to model and car number -- then take it for two laps around Daytona's famous trioval.

DUPONT Technology of Speed -- Witness 1995 NASCAR Winston Cup champion Jeff Gordon's car literally come apart at the seams. In this exhibit, an actual stock car expands to show in detail what goes into the construction of a NASCAR Winston Cup race car. An informative video presentation takes guests step-by-step through the technical progression.

High Banks of Daytona -- Get up close and personal with a life- size replica of Daytona International Speedway=FEs daunting 31 degree banking. Full-sized "ghost" cars of the past and future zoom onto and off of the asphalt slab, as three current-day stock cars race on the famous high banks.

PEPSI Theater -- DAYTONA USA's signature show includes a 15- minute video pre-show along with a 70mm feature film presentation entitled "The Daytona 500." This 14-minute surround-sound cinematic experience allows up to 268 guests to catch a glimpse into a "day in the life" of a Daytona 500 winner -- all on a huge 55-foot by 24-foot screen. The last minutes of the film include in-car camera shots and guests feel themselves passing other cars in the field to take the checkered flag.

GATORADE Victory Lane -- As they exit the Pepsi Theater, (after "winning" their first Daytona 500), visitors come face-to-face with the pomp and circumstance which greets winners at Daytona's Victory Lane. An audio and video presentation, along with popping flashbulbs from numerous reporters, creates a feeling of excitement and triumph as a crowd of colorful mannequin "fans" cheer from the wings. The centerpiece of this exhibit is Dale Jarrett's winning 1996 Daytona 500 car, just as it crossed the finish line in the "World's Greatest Race." The car -- along with every speck of dirt and road grime it gathered from the course -- will be on display until the 1997 race, when the next winner will take its place.

You Broadcast the Race -- Fans have the opportunity here to try their hand at the microphone, as they choose a famous race finish at Daytona International Speedway to "call" just like the professional race announcers. Guests may carry away a video tape of their effort.

WESTERN AUTO'S PARTS AMERICA Speedway Tour -- After touring DAYTONA USA, visitors will have the opportunity to see where all the real racing action occurs. This guided Speedway Tour offers visitors an up close look at the massive facility that is known around the globe as the "World Center of Racing."

In addition to the elements located inside DAYTONA USA, the complex also includes the Daytona International Speedway Ticket Office, the Pit Shop souvenir and gift shop, the Fourth Turn Grill, the Sega Speedway video arcade and the official Daytona Beach Area Welcome Center.

For information on DAYTONA USA call (904) 947-6800.

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Series General
Drivers Jeff Gordon