All Star Series gains title sponsor

WEST DES MOINES, Iowa (March 9, 2000) Officials for the National Association for Stock Car Auto Racing announced Thursday that O'Reilly Auto Parts has joined NASCAR Touring as the title sponsor of the sanctioning body's dirt-track All-Star ...

WEST DES MOINES, Iowa (March 9, 2000)

Officials for the National Association for Stock Car Auto Racing announced Thursday that O'Reilly Auto Parts has joined NASCAR Touring as the title sponsor of the sanctioning body's dirt-track All-Star Series, making it the O'Reilly Auto Parts All-Star Series.

The O'Reilly Auto Parts All-Star Series, NASCAR Touring is one of nine regional touring series that completes the NASCAR Touring division. It is based in the Midwest with 18 races at 13 race tracks scheduled during the NASCAR 2000 campaign and is the only touring series sanctioned by NASCAR that competes on dirt with Late Model stock cars.

O'Reilly Auto Parts, which is based in Springfield, Mo., is a nationally recognized specialty retailer of auto parts, automotive aftermarket parts, tools, supplies, equipment and accessories with 496 locations in Missouri, Arkansas, Nebraska, Iowa, Illinois, Texas and Louisiana.

O'Reilly Auto Parts will bring new initiatives in activating its sponsorship program in the O'Reilly Auto Parts All-Star Series with several programs that will continue throughout the NASCAR 2000 season.

"We are pleased to announce O'Reilly's involvement with our All-Star Series," said Tom Deery, vice president, NASCAR. "Their Midwestern presence is a perfect fit with the All-Star Series and it will reach thousands of fans and competitors throughout the region. We are enthusiastic about their participation and we are looking to establish a long relationship. O'Reilly is a welcome addition to the NASCAR family touring series sponsors."

The All-Star Series had been sponsored by the Busch beer brand of Anheuser-Busch since 1985.

"We are very excited to be associated with NASCAR and the O'Reilly Auto Parts All-Star Series," said Ron Byerly, vice president of marketing/advertising/training for O'Reilly Auto Parts. "Our goal is to grow the series into one of the top regional touring series in the nation. All of the ingredients are there, now it is our job to activate this program."

The NASCAR 2000 O'Reilly Auto Parts All-Star Series schedule, which runs April through October, includes events at some of the Midwest's leading dirt-track facilities in Iowa, Nebraska, Illinois and South Dakota.

Nine NASCAR Touring Series blanket the United States, bringing special events to many NASCAR Weekly Racing Series tracks and some NASCAR superspeedways and road courses. NASCAR Touring Series can provide a competitor with an entire career or they can provide valuable experience to competitors moving through the NASCAR ranks.

-nascar.com-

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