Motorsport cannot look to the past for its future direction
The economic impact of the COVID-19 pandemic is only just starting, and many people are searching for answers. But it is crucial that leaders avoid becoming fixated on history and keep an open mind to the future
Motorsport.com's Prime content
The best content from Motorsport.com Prime, our subscription service. Subscribe here to get access to all the features.
These are hard times for the global economy. We have at least two Formula 1 teams looking for financing in Williams and McLaren, and we have all the manufacturers posting a very difficult year in terms of sales and cash flow. Renault has borrowed €5bn from the French government and announced that it will cut 15,000 jobs. Mercedes shares have fallen more than 20% in the year-to-date.
And that's on top of the existing problem that motorsport involves a high cost, often without generating the equivalent return for Research and Development and advertising.
Share Or Save This Story
Why drivers aren’t exempt from harnessing AI’s advantages
The target Formula E should set for Gen4
How F1's impending engine revamp puts new emphasis on electrical power
How tyre development improves a racing driver
The big questions over a future with synthetic fuels
How engineers can get the best out of drivers
Di Grassi column – The Le Mans rehearsal that is Spa
Di Grassi column: 2015 will be mega in the WEC
Why have teams struggled so much with upgrades in F1 2024?
IndyCar will go racing at the home of the Dallas Cowboys in 2026
What we can expect from LVMH's billion-dollar F1 deal
Blaney furious, Bowman "disappointed in myself" after Talladega wreck
Formula E's most memorable races: Electric world championship turns 10
Formula E champions look back: Electric world championship turns 10
The top 10 Formula E drivers of 2023-24
The overlooked Formula E asset that proved crucial in Porsche's title turnaround
Subscribe and access Motorsport.com with your ad-blocker.
From Formula 1 to MotoGP we report straight from the paddock because we love our sport, just like you. In order to keep delivering our expert journalism, our website uses advertising. Still, we want to give you the opportunity to enjoy an ad-free and tracker-free website and to continue using your adblocker.
