Indian Formula E team Mahindra Racing has announced two major partnerships with sister firms Pininfarina and Tech Mahindra.
A reputed Italian car design brand founded back in 1930, Pininfarina has worked with several manufacturers around the world, most notably Ferrari.
The company was acquired by the Mahindra Group in 2015 and will now serve as a partner and sponsor of its fledgling Formula E team.
Mahindra aims to leverage Pininfarina’s expertise for the development of its season 5 Formula E car, when the series will go through a major overhaul in terms of both the chassis and the power unit.
The two group firms will collaborate in the areas of design and technology, including Computational Fluid Dynamics (CFD), while also helping Mahindra transfer technology from race cars to road car.
As part of the partnership, Mahindra Racing will also get access to Pininfarina’s testing facilities in Italy.
“We are now delighted to welcome Pininfarina and Tech Mahindra as partners, as we gear up to meet the challenges of this new season and beyond,” Ruzbeh Irani, President (Group Communications & Ethics) & Chief Brand Officer said.
“Combining their design, technology and digital skills will significantly augment Mahindra Racing’s existing capabilities and raise the bar as far as our performance is concerned.
"This strategic partnership is also aligned to Mahindra’s vision of FUTURise, a creative expression of how we are driving growth through world class innovation in all our businesses.”
“We are very proud to be part of the Mahindra Racing Formula E Team and to contribute with our know how and expertise to enhancing the performance of Mahindra Racing cars.”
Silvio Pietro Angori, CEO, Pininfarina added: We also have developed a profound know how in aerodynamics: our cars have been said to be designed by the wind.
"We own one of the most advanced Windtunnel’s in the world, a centre of excellence for research and development in the aerodynamics and aeroacoustics field since 1972.
Mahindra Racing will also benefit from the digital prowess of Tech Mahindra, one of India’s top-five IT companies and the group subsidiary which directly owns Pininfarina.