The logic behind Audi’s surprise change of course

OPINION: Audi announcing its imminent Formula E departure on the eve of its first season with world championship status might come as something of a shock. But while it doesn't equate to a rejection of VW's electrification push, there is reason to it...

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Eight paragraphs deep into an Audi press release, 46 words communicated the end of a factory motorsport programme that will have stretched back seven years come its demise.

That press release read: “The Dakar Rally will replace Audi's factory involvement in Formula E, which will no longer be continued in the form of an Audi factory team after the 2021 season. The use of the newly developed Audi powertrain by customer teams will remain possible beyond next year.”

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Author Matt Kew

Matt Kew is Autosport's F1 Editor, a role he has held since March 2022 after stints covering Formula E, Extreme E and the British Touring Car Championship.

Matt joined Autosport in 2018 to work predominantly on the magazine, but his relentless quoting of Alan Partridge meant office colleagues soon thought he would be better suited to increased field work.

Needless to say, Matt had the last laugh when he won the Motorsport UK Young Journalist of the Year Award in 2019.

His interest in motorsport was sparked by regular trips to watch ASCAR crash around Rockingham's banked oval.

Matt read politics and philosophy at the University of Sheffield - receiving first-class honours for his dissertation assessing the lack of female participation in top-tier motor racing.

He covered a wide variety of national race and rally meetings for Autosport as a freelancer before joining full-time. His best efforts to argue the merits of historic racing is undone by a questionable taste in music and James Bond actors.