Momo Italy to keep "dressing" Trident Racing in 2008. The relation between Trident Racing and Momo Italy will continue through the 2008 season, the team is glad to announce. Momo, an official and exclusive partner of Trident Racing since ...
Momo Italy to keep "dressing" Trident Racing in 2008.
The relation between Trident Racing and Momo Italy will continue through the 2008 season, the team is glad to announce. Momo, an official and exclusive partner of Trident Racing since its racing debut, will continue to provide the team with top-quality racewear for both the staff and the drivers. The many successful results scored by Trident Racing in 2006 and 2007 were the main highlights of a positive co-operation, though the team is set to expand its operations for 2008, adding full-season campaigns in the GP2 Asia Series and in the Formula Master International Series.
Dr. Maurizio Ripetti - MOMO ITALIA
Q: What`s the main reason behind the decision to renew your partnership with Trident Racing?
MR: "Trident Racing always set a different standard compared to the other motor racing teams by giving a great importance to the on-track results as well as to the many forms of communication. The team was awarded the "Best Team Presentation" title in 2007: that allowed Trident Racing and all of its sponsors to have a major aknowlegment in terms of style and promotion. As the style is one of our key values, the choice was quite natural".
Q: Thanks to the agreement reached with March3 and to the arrival of Chinese driver Ho-Pin Tung, Trident Racing will be the first team to open the doors of European Motor Racing to China. How would you like to profit from this opportunity?
MR: "Momo has already entered the Chinese market with a dedicated marketing office and website. The co-operation with a Chinese driver and our direct involvement with Trident Racing will allow us to increase Momo`s visibility in new and interesting markets, like the Chinese one, and will help us to affirm our lead role in the racewear field".
Q: The main values supported by Trident Racing are innovation, high technology and safety. Which one is is the most close to the philosophy of Momo?
MR: "We`re surely committed to innovation and technology. As an example, all the cars running in the GP2 Series will be equipped, by the ruling body`s decision, with a Momo steering wheel engineered and built together with the world`s electronic industry leader Xap Electronics".