Lagardere Unlimited, which is a subsidiary for the French multinational media group - Lagardere, and the Qatari / Spanish racing team Barwa Addax have signed a partnership agreement that includes the presence of the Lagardere Unlimited logo on the Addax GP2 and GP3 Cars.
The agreement between Lagardere Unlimited and Addax will focus on the sponsorship activities in GP2 and GP3 and eventually also in f1. Lagardere Unlimited will joint efforts with Addax in signing new sponsors for the team.
Lagardere Unlimited joins the following partners of the Barwa Addax team; The Qatari real estate company Barwa, the largest bank in the eurozone Banco Santander and the clothing company Pepe Jeans.
Barwa Addax has succeeded in placing 4 drivers in F1 in the last 3 years: Romain Grosjean (Renault), Lucas di Grassi (Virgin), Vitaly Petrov (Lotus Renault) and Sergio Perez (Sauber). The Team was GP2 runner up last season, and champion the year before.
Alejandro Agag, team principal and owner of the Barwa Addax team declared:
"We are very excited about our partnership with Lagardere Unlimited. The potential and vast network of Lagardere Unlimited makes them the perfect partner for a team like ours which has a strong global focus when it comes to sponsorship. We are positive that the corporation between both our companies will bring great results in the future."
Lawrence Frankopan, president of Lagardere Unlimited UK expressed:
"The link with Barwa Addax team gives us a great tool in which to enter the motorsports sponsorship market. We are pleased to be linked to a team like Barwa Addax, which has had such strong results within GP2. We feel that GP2 is a good platform for sponsors seeking to approach F1 at a later stage, and this is a market in which we see great potential"'