`Pascal et Beatrix to sponsor Adrien Tambay through 2007 and beyond Pascal et Beatrix, the French-based textile manufacturer has announced its sponsorship of French racing driver, Adrien Tambay. The partnership will include a branded presence...
`Pascal et Beatrix to sponsor Adrien Tambay through 2007 and beyond
Pascal et Beatrix, the French-based textile manufacturer has announced its sponsorship of French racing driver, Adrien Tambay. The partnership will include a branded presence for the pascaletbeatrix.com website on Tambay's number 27 race car. The brand will debut on-car at the Formula BMW World Finals in Valencia, Spain on the weekend of November 24th and 25th 2007.
pascaletbeatrix.com is no strangers to the world of Motorsport's sponsorship, having first chosen to promote their business as part of the Ferrari 360 Challenge series, in 2003. Racing at famous venues all over Europe, in front of packed grandstands, pascaletbeatrix.com was able to drive brand awareness, and in-turn, traffic to its website, increasing sales as a direct result. The expectation is that the partnership with Adrien Tambay, son of former Ferrari F1 Grand Prix winning driver, Patrick Tambay, will follow a similar pattern, delivering even greater success through the term of the relationship.
Announcing the sponsorship, M. Pascal TRIPONT and his wife Beatrix, CEO of pascaletbeatrix.com said, "We have closely followed Adrien's rookie season in FBMW Germany. Through hard work and determination he has shown potential to become a champion race driver at the highest level. As leaders in our industry sector, we are pleased and excited about a partnership with a future motorsport champion!"
Meanwhile, Adrien Tambay was delighted to welcome his newest sponsor, stating, "This is great news ahead of the FBMW World Finals, and I'm excited to be carrying the pascaletbeatrix.com brand on my race car. I take this opportunity to thank them, and my other sponsors for their support; without it, I would be unable to achieve my goals. Looking ahead to 2008, it's a bonus to know that the partnership will continue and I'll be focussed on delivering benefit to them throughout."
Pascal et Beatrix are importers, manufacturers and distributors of cotton fabrics and textiles. As part of the GMCC Holding Group, the company operates across the whole of Europe and has an established reputation as a business which has grown ever more competent over time. Moving forward with a revised brand marketing strategy, Pascal et Beatrix view motorsports sponsorship, and in particular, an association with Adrien Tambay as an activity that will expose consumers to their particular business and brand, will which increase brand familiarity and awareness.