"We need to make the pie larger" - Zak Brown (3/4)

On the day of the announcement of his resignation on December 31, 2016, as Group CEO of CSM (the global sports marketing agency), Zak Brown talks about the future of F1 and the potential of the sport's new investors, Liberty Media. In part 3 emphasises the importance of F1's expansion in the USA, the opportunities for expanding the F1 brand globally and allowing the F1 drivers to be seen in more than just F1 cars. Zak - one of the most successful F1 marketeers of recent times - is in conversation with Peter Windsor.