Wurth new supplier to Williams

Assembly professional Würth is the latest official supplier to join the BMW WilliamsF1 Team. "Formula One is a leading international sport using leading-edge technology, and that makes it an ideal communications platform for our globally...

Assembly professional Würth is the latest official supplier to join the BMW WilliamsF1 Team. "Formula One is a leading international sport using leading-edge technology, and that makes it an ideal communications platform for our globally operating group," explains Dieter Münch, Head of Marketing and Advertising of Adolf Würth GmbH & Co. KG.

"We look forward to working together with the BMW WilliamsF1 Team as an innovative partner."

BMW Motorsport Director Dr Mario Theissen commented, "Ideally, sport sponsorships provide added potential for synergies in areas beyond marketing. As an assembly enterprise with a global reputation, the Würth Group is an excellent match."

Würth is no unknown quantity in the field of sport sponsoring, least of all motor racing. The group already sponsors the German Touring Car Masters (DTM) and was involved as a Formula One sponsor in 1983 and 1984.

-williams-

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About this article
Series Formula 1
Drivers Mario Theissen
Teams Williams