Williams deputy team principal Claire Williams says the current Formula One engine regulations were introduced for "the right reasons".
Although several people, including the Red Bull team, have criticised the new engine formula, Williams is convinced the new V6 turbo power units are helping teams like hers when trying to find new sponsors.
"The changes were made for the right reasons," Williams told Forbes.
"From my perspective as a commercial director, the change in the engine regulations has definitely alleviated pressure talking to companies that look at Formula One as a sport and are put off by the environmental questions around it," she added.
Williams concedes, however, that the current engine technology has not been advertised properly.
She reckons the sport could benefit from people understanding what is behind the engines better.
"I think we need to tell the story around these new engines," Williams said.
"I don't think it is a story that has been told enough yet and I think that would do us more favour if we did.
"But I do believe that from an environmental perspective it was the right way to go."