Nico Hulkenberg backs additional safety DEKRA is undertaking its fourth campaign for young motorists by extending a free invitation for a vehicle safety check. This year the initiative is being launched jointly by the German Traffic Police and...
Nico Hulkenberg backs additional safety
DEKRA is undertaking its fourth campaign for young motorists by extending a free invitation for a vehicle safety check. This year the initiative is being launched jointly by the German Traffic Police and DEKRA is receiving the prominent backing of AT&T Williams Formula One driver, Nico Hulkenberg, who has lent his voice and face to promote the wide-reaching safety campaign. The campaign's Patron is Federal Transport Minister Dr. Peter Ramsauer. Last year over 15,000 young drivers availed themselves of the opportunity to have the safety condition of their vehicle checked voluntarily and free of charge at DEKRA.
"We have managed to secure the help Nico Hulkenberg as our safety ambassador, who aged 22 and with the profile that Formula One brings is just the sort of person to appeal to the target audience for this campaign," said Clemens Klinke, Chairman of the Board of Management of DEKRA Automobil GmbH and Member of the Board of Management of DEKRA AG. The aim of the fourth anniverasry of this initiative is to reduce yet further the high accident risk in this younger demographic group. From 10th May to 26th June, young motorists will have the opportunity to have their car inspected competently and free of charge at all DEKRA inspection centres across the Germany. Moreover, experts will be available to answer any questions on car safety that drivers may have. "Road safety concerns all of society," said Klinke and provides the motivation behind DEKRA's SafetyCheck. "Everybody involved must shoulder his or her responsibilities. By signing up to the EU Charter for Road Safety, we take this task seriously."
Nico's Formula One team, AT&T Williams, which is also supporting the programme, is actively promoting road safety through a variety of campaigns internationally. The team uses its Formula One safety experience and reputation to help communicate road safety messages to those road users most at risk, namely young men. (for further information, please see: www.attwilliams.com/spark). "I would never get into a car that wasn't safe", says Hulkenberg, emphasising the aim of this joint initiative.
The need for action exists because it is motorists aged between 18 and 24 that remain most at risk of suffering an accident. They are twice as likely to be involved in serious road accidents as other drivers. According to the Federal Statistics Bureau, a total of 73,315 (previous year: 74,917) young drivers were involved in accidents on roads in Germany between January and November 2009. 748 ( previous year: 815) of them lost their lives. "It's not just the lack of driving practice and inexperience of young drivers which increases the risk of an accident," explains Klinke. "They are also frequently driving older cars which are not always in the best condition." Such vehicles almost always suffer from a greater number of rectifiable faults, creating a contributory factor in an above-average accident risk.
The SafetyCheck involves the DEKRA experts examining chassis, wheels, tyres, brakes and steering, lights and field of vision. They also check the exhaust system and safety belts. Young motorists can follow the engineer's inspection at first hand and see for themselves how safe or dangerous their vehicle is. And they can do this without hazard of risking their test sticker, as the check is voluntary. Indeed, anybody taking part is automatically entered for a prize draw with a first prize of driver safety training.
For more info about the campaign, log on to: www.dekra-safetycheck.com.