Why 'family' still comes first at new era Williams
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Why 'family' still comes first at new era Williams

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The appointment of Francois-Xavier Demaison as the Williams F1 team's new technical director is the latest manifestation of new CEO Jost Capito's mission to preserve the team's 'family' feel. It will take time before it can take effect, but he is confident it is the correct approach

When the Williams family made what must have been the painful decision to sell its eponymous Formula 1 team last year, there was an obvious risk that its name and influence would disappear from the sport forever.

Just as the Tyrrell, Stewart and Minardi monikers and identities morphed and disappeared into the current Mercedes, Red Bull and AlphaTauri models, so too would it have been easy for the Williams legacy to fade away as well.

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About this article

Series Formula 1
Teams Williams
Author Jonathan Noble