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Why F1 is on "disruptive" Aston Martin's radar

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 Why F1 is on "disruptive" Aston Martin's radar
Apr 24, 2018, 4:19 PM

Aston Martin has upgraded from innovation partner to title sponsor of Red Bull.

But since the engine is a rebadged Renault, what value can the iconic car manufacturer derive from being involved in Formula 1 apart from securing the services of engineering legend Adrian Newey to collaborate on the Valkyrie supercar project? And what value can Aston bring to F1?

F1 Racing: Why is Aston Martin in this relationship with Red Bull?

Andy Palmer: I'm going to have to give you a bit of background on the turnaround of Aston Martin because it's fundamental to that story. It's a seven-year plan moving the company from being a great brand that's a financial basket case, to being a very profitable company keeping that strong brand.

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Series Formula 1