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Aston Martin has upgraded from innovation partner to title sponsor of Red Bull.
But since the engine is a rebadged Renault, what value can the iconic car manufacturer derive from being involved in Formula 1 apart from securing the services of engineering legend Adrian Newey to collaborate on the Valkyrie supercar project? And what value can Aston bring to F1?
F1 Racing: Why is Aston Martin in this relationship with Red Bull?
Andy Palmer: I'm going to have to give you a bit of background on the turnaround of Aston Martin because it's fundamental to that story. It's a seven-year plan moving the company from being a great brand that's a financial basket case, to being a very profitable company keeping that strong brand.
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