Welcome to new look James Allen on F1 site

Welcome to the exciting new redesign of the James Allen on F1 website.

Listening to our large and engaged audience and looking at the demands for a leading F1 site over the next few years, we have made some changes in that we believe will move the site forward.

We already have 60% of our readers outside the UK, but we are opening the site up to a much larger international audience, thanks to the embedding of a built-in “Translate” facility from Google, allowing users to read posts in situ on the site in French, German, Spanish, Italian and Portuguese (Brazil).

The revised site has also been optimised for social media and there is a new section, “People are talking about” which shows what are the most engaging topics for the moment among users.

In the past two years we have enjoyed great success with the themed Innovation and Technology section on the site, with our partners Tata Communications. Last year three of the five most popular stories on the site were from this section.

Building on that success we are introducing a new Race Strategy section, in partnership with UBS. This will showcase the popular and well-established UBS Race Strategy Briefing and Report content as well as links to UBS’ F1 microsite.

There is also a News section, reached via the top navigation bar, with a digest of the latest news stories.

Please have an explore and give us your feedback in the comments section below.

The site looks different, but the goals of James Allen on F1.com remains the same – to help fans to get closer to the sport, to be the “go to” place on the web for insights into the sport and the best place for users to engage and interact in intelligent discussion about the sport they love, with a large and passionate fan community.

With over 100,000 comments left on the site in the last 12 months, we are very proud of our community.