Hockenheim ticket discount offer backfires in what could be the worst promotional idea ever.
Jul.10 (GMM) A marketing gimmick has backfired ahead of next weekend's German Grand Prix.
Germany's Auto Motor und Sport said a EUR 11 ticket discount was being offered for every goal scored by the national team in its world cup semi-final against Brazil.
'Die Mannschaft' then stunned the world by humiliating Brazil with a staggering final score of 7:1. It means a EUR 77 discount per ticket in the six highest categories for the German Grand Prix.
"The inventor of the campaign probably had not imagined such a result," said Auto Motor und Sport correspondent Michael Schmidt.