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The final five: Tata announces finalists for the F1 Innovation Prize

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The final five: Tata announces finalists for the F1 Innovation Prize
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Sep 14, 2018, 11:41 AM

Tata Communications has revealed the five entries who will contest in the final of the F1 Innovation Prize in Austin, Texas on Thursday 18th Octobe...

Tata Communications has revealed the five entries who will contest in the final of the F1 Innovation Prize in Austin, Texas on Thursday 18th October, ahead of the United States Grand Prix.

The competition is now in its fifth year, and the five finalists for 2018 will compete for a USD $50,000 cash prize and, for the first time, see their winning idea be developed at Formula 1’s R&D centre.

The ‘My F1’ challenge theme seeks ideas that bring fans closer to the cockpit. It challenges entrants to take the sport’s unique set of human, mechanical and technical data and combine it with the publishing and broadcast capabilities of Formula 1, to create the ultimate customised, immersive viewing experience for fans worldwide. This could be in the form of an app, a homepage or even a way of joining up interactive content across a dozen different devices.

The theme for this year supports the drive by Formula 1 to ensure everyone – from trackside fans to the most casual armchair viewer – can engage with the sport through a level of customisation that breaks the barriers of language, interest and technical know-how.

Five finalists have been awarded a trip to the Formula 1 Pirelli 2018 United States Grand Prix in Austin, Texas to present their solutions to a panel of judges; including four-time world champion Lewis Hamilton, Formula One’s managing director of motorsport Ross Brawn, Mercedes’ executive director (technical) James Allison and commentator and ex-F1 driver Martin Brundle.

Following careful analysis of the entries submitted, the candidates selected for the final in Austin are; John Lepore, former winner Datu Yogabrata, Michal Switala, James Gough, and the joint effort from Marco Einöder and Leire Apraiz.

Headline Image: Motorsport Images

Remaining images: Tata Communications
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About this article

Series Formula 1
Tags innovation
Author Luke Murphy
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