Formula 1
Formula 1
29 Aug
-
01 Sep
Event finished
05 Sep
-
08 Sep
Event finished
19 Sep
-
22 Sep
Event finished
26 Sep
-
29 Sep
Event finished
10 Oct
-
13 Oct
Event finished
Motorsport.com's Prime content
Topic

Motorsport.com's Prime content

The curious case of modern F1 'cigarette' branding

shares
comments
The curious case of modern F1 'cigarette' branding
By:
Oct 10, 2019, 12:42 PM

At the 2018 Japanese Grand Prix, Ferrari's cars were fitted with the logos of a new campaign from title sponsor Philip Morris. Then McLaren began promoting British American Tobacco. It was just the start of a continuing saga

Twelve months ago, Ferrari title sponsor Philip Morris caused a stir when it launched Mission Minnow and the livery of the team's cars at Suzuka was tweaked as a result.

Initial confusion about the initiative's purpose was followed by criticism from some quarters that it was simply a back door way of bringing the Marlboro logo back into Formula 1 in a bid to sell more cigarettes.

To continue reading subscribe to

Join prime and take advantage of member benefits:

  • Custom news feed based on your favorite series
  • Ad-free environment
  • Access to the Giorgio Piola archive
  • Best of F1 Racing
  • Higher resolution photos

Unlock the benefits of PRIME and enjoy the full range of features offered by your favorite motorsport news site.

Subscribe to Motorsport.com PRIME

Already have an account? Sign in

Next article
Hamilton: Ferrari wrong to push Leclerc as number one

Previous article

Hamilton: Ferrari wrong to push Leclerc as number one

Next article

Bottas expects "decent step" from Mercedes upgrades

Bottas expects "decent step" from Mercedes upgrades
Load comments

About this article

Series Formula 1
Author Jonathan Noble