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The confusing history of F1 team name changes
The recent news that Toro Rosso might be rebranded as AlphaTauri in 2020 is the latest chapter in a long line of confusing F1 team makeovers, turning defining each team's true identity into a statistical nightmare
What's in a name? When William Shakespeare posed the question rhetorically in Romeo and Juliet, the message was that a surname, with all the historically familial enmities it entails, is independent of the person.
When it comes to Formula 1 teams, it's a little more complicated. A name really can transform the way one is perceived, even when it remains fundamentally unchanged.
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