Star Sports to air exclusive McLaren-Honda content in new deal

McLaren-Honda has signed a deal with leading Indian broadcaster Star Sports to provide more behind-the-scenes access to the Formula 1 team.

Star Sports to air exclusive McLaren-Honda content in new deal
Glamour from Star Sports
Martin Whitmarsh, McLaren Chief Executive Officer with Alex Yoong, Star Sports TV Presenter
Jules Bianchi, Marussia F1 Team with Sanjeev Palar, FOX Sports / Star Sports Presenter
Fernando Alonso, McLaren

As part of the agreement, Star Sports - which has exclusive rights to broadcast F1 in India till 2022 - will air bespoke content, including exclusive TV interviews with drivers Fernando Alonso and Stoffel Vandoorne.

Several contests will also be organised, giving fans a chance to watch a F1 race from McLaren’s garage, meet its drivers, and get a free ride in a McLaren sportscar.

Star Sports branding will also appear on the overalls of Alonso and Vandoorne throughout the season - making its first appearance in the upcoming Chinese GP.

McLaren and Star Sports previously collaborated during the 2013 Indian Grand Prix, with the logos of the latter appearing on the rear wing endplates of the MP4-28.

Commenting on the partnership, Zak Brown, Executive Director, McLaren Technology Group, said: “With Star Sports India joining a brand as eponymous as McLaren the fit is as obvious as it is compelling.

“We are a sports and technology company – racers at heart, of course, and, therefore, innovators in everything we do.

“And talking to Star Sports India, we quickly discovered a similar innovative mind-set and shared passion for how we engage sports fans through great content.

“That’s why I’m really looking forward to working with the great team at Star Sports India and seeing what we can achieve together to bring fans even closer to the sport we love.”

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